Responsibilities

• Implement the ICP strategy developed by the CRO and operationalise it with the sales team
• Align messaging, campaigns and funnel execution to the defined ICP
• Oversee organic and paid marketing across Sentral brands (US + AU)
• Monitor and interpret marketing + sales data weekly, recommending tactical refinements
• Own the marketing calendar and execution discipline (things ship, on time, to standard)
• Support client brand and growth strategy oversight when needed
• Sign off on client-facing visual and campaign outputs
• Ensure growth initiatives are data-backed and commercially disciplined

Requirements

• Have 5–10+ years in brand strategy, growth marketing, or GTM leadership (agency or in-house)
• Know how to turn positioning into pipeline (not just “brand work”)
• Can run a tight weekly performance cadence and make confident calls from data
• Have excellent taste and quality control across brand/campaign outputs
• Thrive in a multi-brand, multi-market environment with moving priorities