Brand & Strategy Expert at SME Careers | USA

Brand & Strategy Expert

USA (Remote)

Salary Not AvailableMid Level5+ years expContract

Posted 3 months ago

Job Summary

Own AI training content, performance, and model integrity for brand strategy outputs, turning prompts, ratings, and validation into reliable, on-brand guidance.

AI Training Content: Build prompts and gold-standard briefs to guide AI learning.
AI Performance & Validation: Score AI outputs for clarity, brand alignment, and risk, then iterate.
Model Integrity & Risk: Test outputs for inaccuracies, bias, and audience-appropriate reliability.

Job Description

Responsibilities

Develop AI Training Content: Create detailed prompts and gold-standard brand/strategy outputs (briefs, frameworks, messaging, GTM plans) to guide AI learning.
Optimize AI Performance: Evaluate and rank AI responses to improve strategic rigor, clarity, brand alignment, and practical usefulness.
Ensure Model Integrity: Test AI outputs for inaccuracies, hallucinated claims, bias, and brand-risk issues; validate reliability across industries and audiences.

Requirements

Bachelor’s degree (or higher) in Marketing, Business, Communications, Psychology, or a related field (or equivalent professional experience).
5+ years of professional experience in brand strategy, product marketing, strategy consulting, or integrated marketing strategy (agency or in-house).
Strong command of positioning and messaging (value prop, proof points, objections, narrative, and tone adaptation).
Demonstrated ability to develop customer insights (qual/quant research interpretation, personas/JTBD, segmentation).
Strong strategic reasoning: translating ambiguous goals into clear strategy, prioritization, and measurable choices.
Ability to evaluate and improve deliverables such as brand briefs, messaging hierarchies, campaign concepts, creative strategy, and GTM plans.
Exceptional attention to detail when spotting weak logic, unsupported claims, misaligned tone, or risky assertions; minimum C1 English proficiency.
Reliable, self-directed, and able to deliver consistent quality in an hourly, remote contractor workflow across time zones.

Preferred

Previous experience with AI data training/annotation, editorial QA, strategy ops, or content review workflows is strongly preferred.

SME Careers

SME Careers by SuperAnnotate connects subject-matter experts, students, and professionals with flexible, remote AI training work such as annotation, evaluation, fact-checking, and content review. We partner with leading AI teams, and all contributions are paid weekly once approved, ensuring consistent and reliable compensation.

San Francisco, California, USA

257 employees (4 in marketing)

sme.careers