Responsibilities

• Own the brand
• Shape and evolve our voice, visual identity, and messaging across every channel
• Build the guidelines and templates that keep the brand consistent as we scale
• Make sure everything we put out feels human, trustworthy, and unmistakably Alpaca
• Plan and run events end-to-end
• Own events from concept to load-out: budget, vendors, logistics, run-of-show, staffing, and day-of execution
• Design events that are genuinely inclusive and sensory-friendly, built with our families in mind
• Turn clinic openings, festivals, and conferences into moments people remember
• Drive the marketing around every moment
• Lead pre and post-event marketing: invites, social, press outreach, and recap content

Requirements

• You have strong taste and can explain why a brand does or does not work
• You have personally run real events, not just supported them, and can talk through a plan and a budget
• You are wildly organized, calm under pressure, and you sweat the small details
• You write clearly and warmly, and can switch between a press pitch and an Instagram caption
• You are scrappy and resourceful, and you get more done with less
• You take ownership, you don’t wait for someone else to fix things