LERMA/ channels creativity for good through unmatched cultural intelligence, and our brand strategists play a pivotal role in that mission. The right candidate will have 7+ years of agency experience in brand strategy/account planning/brand planning, including multicultural advertising. They should be fluent in both English and Spanish. This role reports to the Executive Brand Strategy Director.

RESPONSIBILITIES:

• Direct brand strategy and foster growth on client accounts (i.e., on brand and business KPIs and scope)
• Oversee and facilitate brand development process
• Lead a team of strategists in consumer research, POVs, insightful creative strategy development, creative improvement and brand building
• Collaborate with strategists, brand leadership, creative, media, analytics, and subject matter experts in the development and implementation of strategies
• Participate in efforts to win new business
• Contribute to brand strategy department thought leadership and insight development
• Nurture brand strategy team growth through mentorship and training

QUALIFICATIONS:

• 7+ years of agency experience in brand strategy/brand planning/account planning
• Experience in multicultural advertising and understanding the Hispanic audience
• Kindness, no fear of having a divergent point of view (on the work or the world)
• A hunger to learn about and experience life from someone else’s perspective (i.e., culture, heritage, geography, etc.)
• Able to display a history of winning, insightful strategy development
• Excellent presentation skills and the ability to tell a great story
• Mastery of primary research methodologies (including focus group moderation)
• Command of the analytical skills needed to tell a story with data
• Able to work efficiently and prioritize across multiple projects
• A high level of accuracy and attention to detail
• Able to represent oneself and the agency professionally in internal and external communications
• Self-motivated, but works well with and contributes to an integrated team
• Resourceful in problem-solving and troubleshooting

WHAT WE OFFER:

• Competitive salary based on experience
• Paid company holidays, paid vacation, and paid sick leave
• Benefits – medical, dental, vision, life/ADD and short-/long-term insurance
• Annual performance-based bonuses
• 401K and annual profit-sharing plans