Director, Brand Strategy

New York City, NY (Remote)

$129K/yr – $207K/yrDirector/Executive7+ years expFull time

Posted 2 days ago

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Job Summary

Own and lead strategic client partnerships, shaping brand, marketing, and digital engagement strategies while guiding cross-functional teams and workshops to drive growth and measurable insights.

  • Own client relationships and strategic direction for brand development and marketing approach
  • Lead development of POVs, creative briefs, and measurement insights across client programs
  • Drive organic growth opportunities and cross-department collaboration on complex projects

Job Description

Responsibilities

  • Developing strong client relationships as a key strategic and business partner
  • Guiding the strategic direction with internal and external teams in relation to our clients’ brand development and marketing approach
  • Gain a deep, holistic and evolving understanding of our client’s business objectives, challenges, threats and opportunities – including forward looking awareness of emerging competitive threats
  • Developing a nuanced understanding of our clients’ customers’ wants, needs, and behaviors across the full customer journey
  • Understanding and advocating for Heartbeat’s full suite of strategic offerings
  • Formulating strategic recommendations ranging from brand positioning, marketing strategy and digital engagement strategy, and being able to communicate them clearly and effectively
  • Developing POVs for our colleagues and clients around business-critical issues and trends
  • Developing inspiring creative and execution briefs
  • Facilitating internal brainstorms and client workshops
  • Identifying and pursuing organic growth opportunities within existing clients

Requirements

  • Across 7+ Years Of Experience, You Know What It Takes To Slay Strategy. These Are The Core Skills You’ve Totally Nailed:
  • Experience in strategy at a creative agency and/or consulting
  • Experience in healthcare marketing, including both HCP and consumer
  • Superb and persuasive communications skills, both written and verbal
  • Strong analytical/logical thinking
  • Able to simplify and clarify complex concepts
  • Structured problem solving approach to address complex strategic/management issues
  • Excellent analytical skills
  • Ablility to become deeply immersed in our clients’ business on both a commercial and clinical/scientific level
  • Ablility to develop strong client relationships and trust based on deep immersion in their business

Benefits

  • Unlimited PTO, and self-care stipends.
  • We also love to let loose, whether through selfie scavenger hunts or bouts of companywide bingo that would shock even the rowdiest retirement communities.
  • All your information will be kept confidential according to EEO guidelines.
  • Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Heartbeat logo

Heartbeat

4.2 Glassdoor

Heartbeat is a full-service marketing agency for healthcare Challenger Brands. Challengers are playing a high-stakes game — they must battle behemoth competitors, upend ingrained audience habits, or transform a “me-too” product into “yes-please.” It is our lifeblood to change the fate for these brands. By questioning common wisdom and challenging category convention, we find novel ways to engage audiences, change behaviors, and shift marketing landscapes. That’s the mission, here are the creds: over 250 employees between NYC & LA; longtime agency leaders; a pile of awards from the likes of Clio Health, MM+M, and Med Ad News; the most diverse agency community in healthcare; and a culture that has been celebrated as a Best Place to Work by Ad Age and MM+M for eight years. Damn straight. For more information about Heartbeat, drop us a line at marketing@weareheartbeat.com.

Founded in 1998
New York, New York, USA
316 employees (134 in marketing)
91% recommend to a friend
98% CEO approval

Traffic Signals

Monthly Visitors
2.7K
Traffic Source Mix
Search
28.8%
Direct
46.5%
Referral
5.8%
Social
17.4%
Paid
1.5%

Headcount Trend

Current headcount: ~317

Marketing Team

Marketing Team Size
79 (25% of company)
Median Career Experience
11 years
Median Tenure
8.8 years
Marketing Roles Posted (Last 30 Days)
6