Brand Strategist, Vice President New

Responsibilities

• Brand Strategy & Planning
• Help define, evolve and extend KKR's enterprise brand strategy across KKR and our broader portfolio, ensuring it reflects the firm's vision, values, and competitive differentiation.
• Partner with KKR business teams to develop strategic positioning, value propositions, and messaging that align with the enterprise brand while meeting business-specific objectives. Help convert messaging frameworks into marketing assets including website, PowerPoint, video and social activations.
• Lead brand discovery sessions, messaging workshops, and stakeholder interviews to uncover differentiated insights.
• Manage relationships with brand research partners and use audience insights, competitive intelligence, and market and cultural trends to identify opportunities and inform brand strategy and decision-making.
• Develop strategic approaches for priority brand initiatives and campaigns, defining the business challenge, audience opportunity, strategic proposition, and measures of success.
• Support brand portfolio strategy and key brand decisions, including brand architecture, naming, positioning, partnerships, and sponsorships that carry implications for KKR's brands and reputation.
• Ensure consistency of the KKR brand across campaigns, content, experiences, and client touchpoints globally.
• Contribute to the continued development of the Brand Marketing function by strengthening strategic frameworks, planning tools, processes, and ways of working across the team.
• Messaging & Storytelling

Requirements

• Bachelor's degree in marketing, communications, business, or a related field.
• Significant experience in brand strategy, strategic planning, integrated marketing, or a related discipline, ideally gained through a combination of agency and in-house roles.
• Experience in an agency environment and/or within financial services, asset management, professional services, or another complex global organization preferred, with demonstrated ability to apply strategic brand thinking to business challenges.
• Demonstrated experience developing brand strategies, positioning, messaging, strategic briefs, and integrated marketing plans.
• Strong strategic and analytical capabilities, with the ability to synthesize complex business, audience, and market information into clear insights and actionable recommendations.
• Strong commercial judgment and intellectual curiosity, with the ability to understand business priorities and connect them to brand and marketing opportunities.
• Demonstrated ability to independently own strategic workstreams, develop recommendations, influence stakeholders, and drive work forward within a broader strategic direction.
• Excellent written and verbal communication skills, strong creative judgment, and the ability to articulate strategic ideas simply and persuasively.
• Ability to translate brand frameworks into go to market assets.
• Ability to work in highly matrixed and complex organization.