Brand Strategist (Positioning & Messaging)

Charlotte, NC (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive enterprise brand strategy and narrative across the customer journey for client engagements.

  • Must-have: 3–6 years in brand strategy and 2+ years in an agency
  • Standout: Experience shaping positioning for enterprise clients with ROI/CAC linkage

Job Description

Responsibilities
  • Define brand positioning, messaging architecture, and narrative frameworks
  • Lead discovery sessions with executive stakeholders
  • Translate insights into integrated brand strategies across the customer journey
  • Align brand strategy with demand generation, pipeline, and ROI
  • Develop strategic briefs and direction for creative and content teams
  • Conduct competitive and category analysis to inform differentiation
Requirements
  • 3–6 years in brand strategy roles
  • 2+ years in an agency environment (required)
  • Experience developing positioning, messaging, and brand strategy frameworks for enterprise-level clients
  • Understanding of how brand connects to pipeline, ROI, and CAC
  • Ability to manage multiple client engagements in a fast-paced environment
Preferred
    Benefits
    • Competitive compensation + full benefits (health, 401k match, profit sharing)
    Crafted Agency logo

    Crafted Agency

    At Crafted, we unleash the greatness that betters our everyday lives. We bring manufacturers’ innovations to life through brand experience and use that to drive a customer-centric demand generation program that moves customers through their buyer journey. Our partnership with you will help set you apart from your competitors and unleash your greatness, realizing your true potential.Crafted has over 25 years of design experience in a multitude of disciplines — brand creation & strategy, website development, demand generation, omnichannel marketing support, and 3-dimensional branding — and a reputation for delivering effective marketing that makes good business sense. We are especially passionate about helping challenger brands go beyond how and what they do to find their unique “why,” and then use that point of differentiation to supercharge marketing results. We create. We tinker. We refine. We collaborate. And we take calculated risks in the name of continuous improvement, which actually makes us not so different from you. Most importantly, we envision a world where innovation never goes unnoticed. We exude smart marketing because it’s the only way we can help our manufacturing clients tell their stories and unleash their greatness. For more information about how we can help you advance your brand and digital presence, visit craftedagency.com or contact us.

    Founded in 1999
    Charlotte, North Carolina, USA
    62 employees

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