Responsibilities

• Own and serve as the Directly Responsible Individual (DRI) of the day-to-day activity across the company of net-new product, feature, packaging, and other naming. Own the governance of naming and nomenclature across products and experiences, keeping documentation updated and helping teams align with our customer-first system
• Collaborate with Product Marketing (PMM) and Product teams to help reduce messaging fragmentation and ensure standard naming guidelines are followed. Work with product, product marketing, pricing, packaging, customer success, and other teams on naming
• Assist in the rollout and maintenance of our multi-year brand and category roadmap, supporting frameworks for brand positioning, architecture, and messaging
• Maintain and track baseline measurements for category and brand share of voice (SOV), helping to compile insights from our tracking infrastructure
• Assist in documentation and coordination for AI Surface Strategy initiatives across various strategic AI partners
• Help socialize and advocate for our verbal brand identity across the organization; review cross-functional assets and partner with copywriters to ensure tone alignment
• Help manage brand health and sentiment research projects, compiling raw data and transforming it into clear, digestible insights for stakeholders
• Act as a bridge between high-level strategy decks and creative execution, writing briefs for the brand team to create excellent creative outcomes

Requirements

• BA/BS degree or equivalent practical experience
• 8+ years of experience in brand strategy, marketing coordination, or account planning (in-house or agency side)

Preferred

• Prior experience working within a B2B or SaaS environment
• Strong analytical mind: Comfortable working with data tools and research reports to pull out meaningful insights
• Excellent communication and storytelling skills: Ability to distill collaborative data into clear briefs that inspire design and copy teams
• Collaborative mindset: Skilled at organizing projects cross-functionally and building positive relationships across creative and technical teams

Benefits

• Paid Time Off: earned time off, as well as paid company holidays based on region
• Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
• Retirement Plans: select retirement and pension programs with potential for employer contributions
• Learning and Development: options for coaching, online courses and education reimbursements
• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events