Responsibilities

• Develop and implement comprehensive brand strategies that align with business and client objectives
• Conduct market research to identify trends, customer insights, and competitive opportunities
• Define brand positioning, value propositions, and messaging frameworks
• Ensure brand consistency across all channels, touchpoints, and activations
• Lead brand storytelling efforts, including brand voice, narrative, and experiential execution
• Perform brand audits, SWOT analyses, and performance evaluations
• Track and analyze KPIs to measure brand health, awareness, and impact
• Translate data and insights into actionable recommendations and strategic direction
• Collaborate with creative teams to develop compelling visual assets and campaigns
• Present strategies, insights, and performance reports to senior leadership and stakeholders

Requirements

• Bachelor’s degree in Marketing
• Bachelor’s degree in Communications
• Bachelor’s degree in Business Administration
• 5–7 years of experience in brand strategy, brand management, or marketing research
• Experience working in a fast-paced, dynamic environment (agency experience preferred)
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
• Familiarity with research methodologies such as surveys, focus groups, and competitive analysis
• Experience conducting qualitative and quantitative research
• Proficiency in data analysis tools (Excel required; SPSS, Tableau a plus)

Preferred

• Experience with CRM systems and marketing automation platforms is a plus
• Tableau a plus
• agency experience preferred

Benefits

• Benefits: Comprehensive Medical, Dental, Vision, 401k + match, PTO, Holidays and more!