Brand Strategist at Hewlett Packard Enterprise | Sunnyvale, CA | $136K/yr – $275K/yr

Brand Strategist

Sunnyvale, CA (Hybrid)

$136K/yr – $275K/yrMid LevelFull time

Posted 3 days ago

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Job Summary

Own and evolve HP's brand and portfolio messaging across audiences, aligning product narratives, campaigns, and launches with a unified brand strategy; drive messaging frameworks, guardrails, and cross-functional collaboration with Brand, Product Marketing, Communications, Legal, and Field teams.

Own brand systems, naming, and messaging frameworks
Lead workshops and cross-functional sessions to drive clarity and adoption

Job Description

Responsibilities

Brand & portfolio messaging
Support the development of clear, differentiated messaging frameworks that define how HPE shows up in market
A cohesive narrative that connects corporate brand to product and solution stories
Messaging guidance that teams can apply consistently across campaigns, content, and launches
Brand strategy
A unified brand strategy that aligns corporate priorities with business unit narratives
Defined positioning and value propositions across key audiences and markets
Strategic input into campaigns, thought leadership, and major brand moments
Tailored messaging frameworks for priority business units
Alignment between product-level messaging and the overarching HPE brand story

Requirements

10+ years in brand strategy, messaging, or integrated marketing (B2B / tech preferred)
Proven ability to translate complex portfolios into simple, compelling narratives
Experience partnering closely with product marketing and influencing senior stakeholders
Track record of shaping or governing brand systems, naming, and messaging frameworks
Strong collaboration skills across cross-functional and creative teams
Ability to balance strategic thinking with hands-on execution