Brand Specialist

Newport Beach, CA (Hybrid)

$84K/yr – $105K/yrMid LevelFull time

Posted 9 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and drive The Macallan education and trade activation across priority accounts, partnering with local commercial teams to grow visibility, distribution and brand advocacy while managing budgets and reporting performance.

Job Description

Responsibilities

  • Deliver bespoke education for The Macallan and build elevated brand confidence within priority trade accounts and local wholesalers, inspiring brand advocacy and ensuring front of mind presence.
  • Introduce new The Macallan releases to all accounts where applicable.
  • Work collaboratively to identify opportunities of brand presence in the area and recommend change as required.
  • Build partnerships with local on/off premise key accounts and implement Smart Distribution strategies.
  • Accelerate the growth of The Macallan through excellence in delivering exceptional visibility, distribution and display where permitted and within brand guidelines.
  • Recruit new consumers to the brand: Seek opportunities to sample, educate, entertain and expose and partner with accounts and local influencers.
  • Identify key brand building initiatives for The Macallan in collaboration with local commercial teams.
  • Regular updates to local marketing and commercial teams on The Macallan performance in the On and Off trades.
  • Create and demonstrate The Macallan serves and rituals to priority On Trade accounts.
  • Work with The Macallan marketing team to implement a range of marketing activations and communications that are in line with brand DNA and objectives.

Requirements

  • Previous experience of commercial, trade or brand ambassador roles, ideally with prestige brands.
  • Understanding of the luxury market in the context of distribution and route to market strategies.
  • Exceptional communication skills, with tact and diplomacy to deal with external parties.
  • Self-driven with good organizational and prioritizing skills.
  • Strong public speaking and PowerPoint presentation skills
  • Suitably presented/polished to represent a luxury brand.
  • Strong commercial awareness.
  • Experience of working in an international organization would be advantageous.

Benefits

  • Salary $84000-$105,000 per annum + Annual Bonus
  • 25 days of Vacation Time - including Holiday Break from December 25th through 31st
  • Sick Leave Days and Company Holidays
  • Health Insurance with Premiums fully paid by Edrington for Employees and Dependents
  • Save for retirement and invest in your future - 401(k) Retirement Plan with Company Match
  • Additional benefits include Life Insurance and Disability Plans, Pre-Tax Benefits, Fitness Reimbursement Program & Tuition Reimbursement Program
  • 24/7 support for you and your loved ones to counselling, life coaching and information on financial, mental, and physical wellbeing
  • Embrace work-life harmony with hybrid working, 26 weeks’ paid maternity, paternity and adoption leave, and up to five paid carers leave days a year
Edrington logo

Edrington

4.1 Glassdoor

Our vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our leading brand, supported by Highland Park and The Glenrothes in the fast-growing single malt category. Our portfolio is completed with Brugal premium rum from the Dominican Republic and Wyoming Whiskey in the American Whiskey category. Edrington also has a strategic partnership with No.3 London Dry Gin.Our people work across many specialist areas from distilling and blending, to marketing, brand management, sales, finance and other professional functions.Our principal shareholder is a charitable trust, so we were built to make a world of difference. Discover a place where values define our culture. The home of exceptional brands, where people and teams thrive. To see all our latest vacancies please go to https://search.edrington.com

Glasgow, Scotland, GBR
1.7K employees (333 in marketing)
79% recommend to a friend
97% CEO approval

Traffic Signals

Monthly Visitors
19.5K
Traffic Source Mix
Search
36%
Direct
45%
Referral
12.6%
Social
5.5%
Paid
0.7%

Headcount Trend

Current headcount: ~1.7K

Marketing Team

Marketing Team Size
296 (18% of company)
Median Career Experience
12 years
Median Tenure
5.1 years
Marketing Roles Posted (Last 30 Days)
1

Recent News