Responsibilities

• The Brand Specialist is responsible for driving The Macallan brand knowledge and confidence within the on and off trade in San Diego, CA market.The Brand Specialist will be accountable for identifying opportunities to drive brand awareness, education and engagement with both the trade and consumers.
• Deliver bespoke education for The Macallan and build elevated brand confidence within priority trade accounts and local wholesalers, inspiring brand advocacy and ensuring front of mind presence.
• Introduce new The Macallan releases to all accounts where applicable.
• Work collaboratively to identify opportunities of brand presence in the area and recommend change as required.
• Build partnerships with local on/off premise key accounts and implement Smart Distribution strategies.
• Accelerate the growth of The Macallan through excellence in delivering exceptional visibility, distribution and display where permitted and within brand guidelines.
• Recruit new consumers to the brand: Seek opportunities to sample, educate, entertain and expose and partner with accounts and local influencers.
• Identify key brand building initiatives for The Macallan in collaboration with local commercial teams.
• Regular updates to local marketing and commercial teams on The Macallan performance in the On and Off trades.
• Create and demonstrate The Macallan serves and rituals to priority On Trade accounts.

Requirements

• Previous experience of commercial, trade or brand ambassador roles, ideally with prestige brands.
• Understanding of the luxury market in the context of distribution and route to market strategies.
• Exceptional communication skills, with tact and diplomacy to deal with external parties.
• Self-driven with good organizational and prioritizing skills.
• Strong public speaking and PowerPoint presentation skills
• Suitably presented/polished to represent a luxury brand.
• Strong commercial awareness.
• Must reside in the San Diego, CA area

Preferred

• Experience of working in an international organization would be advantageous

Benefits

• Salary $84000-$105,000 per annum + Annual Bonus
• 25 days of Vacation Time - including Holiday Break from December 25th through 31st
• Sick Leave Days and Company Holidays
• Health Insurance with Premiums fully paid by Edrington for Employees and Dependents
• Save for retirement and invest in your future - 401(k) Retirement Plan with Company Match
• Additional benefits include Life Insurance and Disability Plans, Pre-Tax Benefits, Fitness Reimbursement Program & Tuition Reimbursement Program
• 24/7 support for you and your loved ones to counselling, life coaching and information on financial, mental, and physical wellbeing
• Embrace work-life harmony with hybrid working, 26 weeks’ paid maternity, paternity and adoption leave, and up to five paid carers leave days a year