Brand Reputation & Communications Manager

Responsibilities

• Own USANA’s strategy and day-to-day management of our owned and third-party review and credibility platforms, including responding to reviews
• Monitor brand sentiment across media outlets, forums, social channels, and review platforms, and deliver regular reports with clear insights and recommended actions
• Spot reputation risks early and recommend responses before issues escalate
• Research emerging platforms, industry trends, and competitive activity, and regularly bring new ideas to leadership
• Manage inbound media inquiries and build relationships with journalists and publications that support our reputation goals
• Develop messaging with leadership to support proactive and reactive PR needs
• Identify and pitch executive thought leadership opportunities, including podcasts, bylined articles, TEDx and industry conference stages, to position USANA leaders as voices in the health, wellness, and business communities
• Support crisis communications strategy and execution alongside the executive director
• Provide writing, coordination, and project support for special projects
• This is a hybrid role with regular weekly in-office time in Salt Lake City.

Requirements

• Bachelor’s degree in communications, marketing, public relations, journalism, or a related field
• Five plus years of experience in communications, public relations, or brand reputation, ideally including corporate or internal communications
• Exceptional written and verbal communication skills, with a proven record of writing corporate, executive, or internal communications and a strong command of brand voice
• A hands-on background managing review platforms (Trustpilot, Google Business, BBB, or similar) and brand monitoring tools, with a solid understanding of digital PR, social listening, and online reputation strategy
• A track record of supporting executive visibility, such as speaker placement, media pitching, or thought leadership content
• Ability to manage multiple projects and tight deadlines under pressure, with the initiative to follow through without being chased
• Genuinely good with people: you build trust quickly with executives, colleagues, and external contacts, and you’re comfortable as a public-facing voice for the company

Preferred

• Familiarity with influencer and affiliate reputation ecosystems
• A track record of launching or improving a brand’s presence on third-party review and credibility platforms
• Experience managing award submissions with measurable results, such as wins or finalist recognition
• Experience briefing and managing agency, freelance, or specialist support to extend your own capacity
• Comfort presenting reputation insights and strategic recommendations directly to senior leadership

Benefits

• Health, Dental, Vision, Life and Disability Insurance
• On-site medical and mental health clinic for you and your dependents
• Flexible paid time off, including sick time, vacation, holidays, family hours, and floating holidays
• Paid parental leave for both primary and secondary caregivers
• 401k match and profit-sharing bonus
• Chiropractor visits, massages, fitness classes, and full-service gym
• Free and discounted USANA products
• Tuition reimbursement, mentorship opportunities, and learning and development licenses