Responsibilities

• Support development of long-term and short-term consumer and product portfolio strategies to accelerate growth
• Manage innovative product development and pipeline strategy (new product launches and innovation calendar), alongside Product Development team
• Create, maintain, and publish the Global Launch Calendar for internal and external use
• Own and manage Cost of Goods / product financials and pricing of new and existing products
• Be the expert in competitive analysis, category trends, and consumer insights to help drive your recommendations to differentiate and innovate our product portfolio
• Collaborate with cross-functional partners to ensure brand consistency and alignment across all touchpoints
• With the support of cross functional teams, identify the insight and big idea for new launches, campaigns, and core support that will drive the 360 go-to-market strategy
• Support and manage 360 Go-To-Market presentations and launch plans, supporting retailer presentations as well
• Craft and manage creative messaging and copy for products, campaigns, and launches
• Request, review and manage creative assets ahead of launch to align with brand needs (PDP, collateral, etc.)

Requirements

• 3–6 years of experience in Brand, Product Marketing, or Integrated Marketing, preferably within beauty, consumer goods, or a similarly fast-paced, creative industry
• Strong strategic thinking with the ability to develop brand positioning, messaging frameworks, and go-to-market strategies that drive growth and differentiation
• Exceptional copywriting and creative instincts
• Highly analytical with experience using data and insights to inform decisions and optimize campaigns
• Demonstrated experience managing external agency and vendor relationships, including briefing, feedback, and delivery management
• Strong cross-functional collaborator with experience working alongside creative, retail, e-commerce, and sales teams to drive brand consistency
• Highly organized project manager who can juggle multiple priorities, manage complex timelines, and deliver against deadlines without sacrificing quality
• Bachelor's Degree

Preferred

• Experience with cost of goods, product pricing, or P&L management is a plus