Responsibilities

• Support the global product strategy, product development and commercialization of products in the Infectious Disease portfolio
• Creatively build a global marketing plan to position our product lines to help countries achieve elimination goals
• Collaborate on the execution of global marketing initiatives to grow our business including global product and portfolio strategy and roadmap; championing product development; formulating launch, marketing, and sales strategies; and providing on-market support.
• Serve as product/market expert related to product positioning, claims, competitive information, product performance, etc.
• Provide direction on user needs and product requirements based on insights generated from market research, customer input, internal stakeholder feedback, etc.
• Participate in strategic planning initiatives such as portfolio management process and long- range strategic planning.
• Provide leadership and direction to R&D and support organizations throughout product development cycle (e.g., trade-off analysis across customer, financial and timeline impacts).
• Develop sales tools (literature, brochures, website, and all media), training materials, and field sales and customer communications to support sales and the customer and address any product line issues.
• Ensure launch and post-launch success by providing support to global commercial organizations and on-market teams.

Requirements

• Bachelor’s degree in business, life sciences, engineering, or related technical discipline.
• 5+ years of product marketing/brand marketing experience in healthcare or medical products
• Experience in product management/development and launch, including go-to-market planning.
• Experience in developing compelling content for marketing materials.
• Strong presentation & communication skills, strategic planning, critical thinking, decision-making capabilities, and analysis of market conditions.
• Demonstrated leadership skills with ability to influence others without authority.
• Demonstrated collaboration skills with ability to build alignment across variety of stakeholders.
• Demonstrated learning agility with ability to quickly master new topic areas.

Preferred

• IVD experience, in Clinical Chemistry or laboratory highly preferred.
• Prior experience working within the diagnostics field is strongly preferred.

Benefits

• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.