Responsibilities

• Drive the strategic direction and execution of brand PR, sponsorships, and earned-first communications that support Confectionary’s growth ambitions.
• Identify cultural conversations, media moments, and relevant voices to increase brand awareness and relevancy with today’s consumers.
• Unify external brand communications, including earned media, key brand moments, and portfolio wide campaigns.
• Ensure consistent brand messaging across consumer, corporate, and Associate-facing platforms.
• Develop and maintain messaging architecture for confectionary brands, including core narratives, tone-of-voice, and proof points.
• Serve as the earned media expert across the brands’ integrated agency teams (IAT) and internal cross-functional forums.
• Drives long‑term brand growth by identifying cultural opportunities and shaping communications that spark participation, conversation, and consumer connection.
• Ensures all earned programs ladder up to broader brand and business objectives, priming consumers for engagement, conversion, and loyalty.
• Identify and activate partnerships (e.g. talent, creators, sports, entertainment) that enhance confectionary brand’s cultural relevance and brand equity.
• Help craft sponsorship strategy and execution, ensuring integration into brand storytelling and communications amplification.

Requirements

• Bachelor’s degree in communications, marketing, journalism or associated profession is required, or the equivalent combination of education, training and experience.
• 10+ years of strong communications and leadership capabilities for consumer-facing brands, with a proven track record of delivering earned-first, integrated communications strategies that outperform KPIs.
• Understanding of and experience in developing reputation-driving strategies and programs tied to consumer brands.
• Expertise in brand communications and navigating the consumer media and social landscape.
• Experience with strategic agency management, including scoping, contracting, and success measurement.
• Proven success in leading communications across multiple brands and portfolio is preferred.
• Influencing without direct authority to motivate teams and challenge “status quo” at all levels within the business to achieve shared objectives.
• Knowledge of Retail, Paid Media, Influencer, Social, and CP channel management is critical for cross functional project management.
• Digital-first mindset and understanding of the consumer media landscape.
• Line management experience to help lead through sometimes-ambiguous setting, with the ability to adapt quickly.

Preferred

• Proven success in leading communications across multiple brands and portfolio is preferred.

Benefits

• industry competitive salary and benefits package, including company bonus.
• learning and development support from day one, including access to our in-house Mars University.
• medical and dental benefits, participation in 401k plan, and paid time off benefits.