Brand Partnerships & Social Media Manager (Office: Nashville, TN)

Nashville, TN (Hybrid)

$125K/yr – $199K/yrSenior Level5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own brand partnerships and sponsorships with end-to-end activation planning, cross-functional coordination, and brand-consistent execution across events and social.

  • Brand Partnerships: plan milestones, track deliverables, and ensure smooth cross-team collaboration.
  • Social Activation: integrate paid and organic social into activations from day one, with creative and publishing alignment.
  • Content Amplification: map panels, executive participation, and partner moments to extend value of brand investments.

Job Description

Responsibilities

  • Manage a portfolio of brand partnerships, and sponsorships from planning through closeout — developing clear activation plans, tracking milestones and partner deliverables, coordinating internal and external stakeholders, and ensuring every program runs smoothly and on brand.
  • Build paid and organic social media plans into brand activations from day one — owning campaign setup, targeting, and execution; coordinating with internal teams and agency partners on creative, approvals, and publishing.
  • Map content opportunities across panels, executive participation, sponsorships, and partner moments — identifying what to capture and amplify before, during, and after each activation to extend the value of every brand investment.
  • Own reporting across brand partnerships, and paid and organic social — maintaining a consistent cadence that demonstrates impact, tracks performance against activation goals, and turns data and learnings into recommendations for future planning.
  • Manage external brand usage across partner materials, co-branded assets, signage, digital placements, and event touchpoints, ensuring consistency with Philips brand standards across every channel.
  • Support executive readiness for key engagements — confirming timing, preparing briefing materials, and coordinating internal stakeholders to keep workstreams aligned and moving forward.

Requirements

  • 5+ years of experience in B2B or B2G communications, ideally in Healthcare or Technology, with a strong track record in content creation.
  • Bachelor's Degree in Communications, Marketing, or a related field.
  • Experienced project leader with strong organizational skills — tracks deadlines, owners, and deliverables; comfortable leading internal teams and external agencies and staying calm while adapting to shifting priorities.
  • Skilled at managing complex communications across matrixed, global organizations — leads through influence, engages senior executives, coordinates across time zones, and navigates highly regulated environments.
  • Clear, versatile communicator and creative problem-solver — writes for executive briefings, partner communications, and social channels, and finds practical paths forward when challenges arise.

Benefits

  • Employees are eligible to participate in our comprehensive Philips Total Rewards benefits program, which includes a generous PTO, 401k (up to 7% match), HSA (with company contribution), stock purchase plan, education reimbursement and much more. Details about our benefits can be found here .
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Philips

Over the past decade we have transformed into a focused leader in health technology.At Philips, our purpose is to improve people’s health and well-being through meaningful innovation. We aim to improve 2.5 billion lives per year by 2030, including 400 million in underserved communities. We see healthcare as a connected whole. Helping people to live healthily and prevent disease. Giving clinicians the tools they need to make a precision diagnosis and deliver personalized treatment. Aiding the patient's recovery at home in the community. All supported by a seamless flow of data.As a technology company, we – and our brand licensees – innovate for people with one consistent belief: there’s always a way to make life better.Visit our website: http://www.philips.com/Follow our social media house rules https://www.philips.com/a-w/about-philips/social-media.html

Founded in 1998
Amsterdam, North Holland, Netherlands
70K employees (4,486 in marketing)