Responsibilities

• Identify, Evaluate, and Launch Emerging & Celebrity Brands: Partner closely with Merchandising to source, assess, and onboard emerging and celebrity-led brands with high growth potential. Lead launch readiness planning, ensuring brands are positioned for successful debut on iHerb across key markets.
• End-to-End Brand Launch Strategy: Own and execute comprehensive go-to-market strategies for new brand launches, including campaign planning and promotional roadmaps to drive early traction and sustained growth.
• Campaign Development and Execution: Collaborate cross-functionally with Marketing, Creative, and Global Channel teams to develop and execute high-impact campaigns that amplify brand launches, drive awareness, and convert new customer - leveraging the unique storytelling of emerging and celebrity brands.
• Partnership and Relationship Management: Serve as the primary Marketing point of contact for emerging and celebrity brand partners, managing relationships from onboarding through post-launch optimization. Ensure alignment on launch goals, performance KPIs, and long-term growth strategies.
• Media, PR, and Launch Moments: Work closely with Communications to create compelling launch moments, including press coverage, influencer activations, and PR strategies that maximize visibility for new and celebrity-backed brands on iHerb.
• Website Experience and Launch Merchandising: Partner with Product and Commercial Operations to build best-in-class launch experiences, including dedicated landing pages, optimized merchandising, and compelling content that drives discovery and conversion during critical launch windows.
• Performance Tracking and Optimization: Monitor launch and post-launch performance, analyzing key metrics to identify opportunities for optimization. Provide actionable insights to improve campaign effectiveness, customer acquisition, and retention.
• Cross-Functional Launch Coordination: Act as the central hub across Merchandising, Marketing, Creative, and Commercial Operations to ensure seamless execution of brand launches and ongoing campaigns across global markets.
• Portfolio Growth and Innovation: Continuously identify new emerging and celebrity brand opportunities, with a focus on trends, cultural relevance, and whitespace in wellness, beauty, and lifestyle categories. Drive innovation in how iHerb brings new brands to market.

Requirements

• Proven experience launching brands or products, ideally with emerging or celebrity-backed brands
• Strong understanding of go-to-market strategy and brand incubation within e-commerce or retail
• Excellent project management and communication skills, with the ability to lead cross-functional launch initiatives
• Analytical mindset with experience tracking and optimizing launch and campaign performance
• Strong storytelling instincts and understanding of cultural and consumer trends
• High aptitude and ability to make efficient use of online productivity and communication tools, in our case with the Google Workspace suite and Asana
• Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred
• Bachelor’s degree in Marketing, Business, Communications, or related field
• 7+ years of experience in brand partnerships, influencer marketing, or related roles within consumer goods, retail, or e-commerce
• Experience working with emerging brands, startups, or celebrity/influencer-led businesses strongly preferred

Preferred

• Passion for wellness, beauty, and lifestyle categories a plus