Responsibilities

• Identify and develop new partnership opportunities that increase brand awareness and drive growth
• Build and maintain direct relationships with journalists, editors, and product reviewers
• Execute PR strategies to secure consistent earned media coverage in relevant top-tier publications
• Write press releases, pitch angles, and brand talking points that elevate our market presence and boost organic SEO/LLM search authority
• Collaborate with marketing leadership to help evaluate and execute direct advertising buys
• Track and manage the details of these partnerships including product samples sent, timelines for deliverables, asset creation, and whatever else as needed
• Manage relationships with affiliates, influencers, sponsors, and other strategic partners
• Research and pitch new collaborations to strategically reach our targeted customer niches
• Take projects from start to finish with creators, affiliates, sponsorships, and complementary brands for co-marketing campaigns
• Oversee social media content strategy and manage engagement and monitoring of channels daily (Youtube, Facebook, Instagram, TikTok)

Requirements

• 6+ years of experience in brand marketing, public relations, influencer marketing, or communications (preferably in consumer product, outdoor gear, or trade supply sectors)
• Proven track record of building and scaling influencer/affiliate programs
• Established network of media, editorial, and creator contacts with a portfolio of secured press placements
• Exceptional written communication skills with high attention to brand voice and narrative quality
• Comfort with tracking and evaluating data such as Earned Media Value (EMV), affiliate revenue, reach, and organic web traffic metrics
• Ability to commute to Littleton, Colorado, 2-3 days a week for a hybrid office model

Benefits

• A benefits package that includes:
• Paid time off and holidays
• Health insurance
• 401K
• Annual bonus