Senior Amazon Brand Manager
GNO Partners
New York City, NY (Remote)
$250K/yr - $350K/yrIn-houseFull-timeSenior level3+ years exp.
16 hrs ago
BRAND MGR 2 POTENTIAL MAINTAIN CLUB
Orange, CA (On-site)
Salary Not AvailableSenior Level7+ years expFull time
Posted 4 months ago
Job Summary
Own the multi‑year growth and profitability story for a family of Mexican brands with end‑to‑end responsibility from brand strategy to P&L and near‑term product innovation.
- Brand & Portfolio Ownership: define consumer‑led positioning, architecture, and in‑market activation for LA VICTORIA, DONA MARIA and CHI‑CHI’s, while delivering close‑in innovations and portfolio optimization.
- Financial & Go‑To‑Market Control: manage forecasting, pricing, promotions, and gross margin targets, using data to drive decisions across distribution, channel mix, and spend reallocation.
Job Description
Responsibilities
- Prove Potential Sources of Growth Strategy & Holistic Brand Leadership
- Renovate LA VICTORIA® and explore DONA MARIA® portfolio expansion by delivering a cohesive, consumer‑led brand strategy spanning brand positioning, portfolio architecture, communication, innovation, and in‑market execution.
- Develops the annual and multi‑year operating plan, integrating brand strategy, innovation pipeline, financial targets, and commercialization plans.
- Develop club product items.
- Maintain Business Strategy & Holistic Brand Leadership
- Drive gross margin improvement across CHI-CHI’s® and Import brands by identifying and executing COGS optimization opportunities, strategically reallocating trade spend toward high velocity SKU’s, and leading portfolio simplification initiatives that reduce complexity and eliminate underperforming items without compromising distribution breadth.
- Sustain and defend distribution by maintaining strong customer sell-in support, ensuring planogram compliance, and managing the import brand portfolio with a rationalized, focused assortment that simplifies execution for retail partners while protecting shelf presence for priority SKU’s.
- P&L Ownership & Business Management
- Manages the LA VICTORIA®, DONA MARIA®, CHI-CHI’s® and All Other Imports P&L, including forecasting, pricing, promotional strategy, A&P investment, and gross margin delivery.
- Monitor and analyze volume, market share, profit drivers, and competitive dynamics to inform decisions and optimize growth.
MegaMex Foods
MegaMex Foods, LLC opened its doors for the first time on October 26th, 2009 in southern California. It is a joint venture of two giants in the food industry—Hormel Foods and Herdez del Fuerte, S.A. de CV. As a result, MegaMex Foods has the marketing, sales and supply chain expertise that makes it an excellent partner for retail and foodservice companies. MegaMex Foods, LLC, offers a wide variety of Mexican food products and ingredients in the U.S., including:•Salsas •Sauces •Peppers •Tortillas •Salad Dressings •Seasoning Mixes •Guacamole & Avocado •Frozen Food
Salaries
Brand Marketing median pay in the United States
Most pay falls between $85K and $165K. Based on 3,120 salaries.
Links
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