Brand Marketing

Responsibilities

• Build the Vitalize brand. Develop and evolve how Vitalize looks, sounds, and feels across every external touchpoint.
• Shape our voice. Build a clear, distinctive brand voice and ensure it comes through consistently across our website, campaigns, social presence, events, and other channels.
• Create memorable campaigns. Develop creative brand campaigns and moments that get Vitalize in front of more healthcare leaders and give them a reason to pay attention.
• Own major brand moments. Lead how Vitalize shows up around company milestones, industry moments, events, launches, and other opportunities to build awareness.
• Build our executive presence. Partner with our founders and leaders to develop their external presence and bring Vitalize’s perspective into relevant industry conversations.
• Create exceptional experiences. Think beyond traditional marketing and find creative ways to introduce people to Vitalize, online and in person.
• Protect brand consistency. Build the systems, guidelines, and creative foundation that allow the Vitalize brand to scale without becoming generic.
• Measure brand impact. Develop ways to understand whether awareness, recognition, and engagement with Vitalize are growing.

Requirements

• 5+ years of experience in brand marketing, ideally in B2B technology, healthcare, or another complex industry.
• Exceptional creative instincts and a strong point of view on what makes a brand distinctive and memorable.
• Experience developing and executing brand campaigns from idea through launch.
• Strong writing and storytelling instincts, with the ability to make complex ideas simple and compelling.
• Experience partnering with creative teams, designers, agencies, and executives.
• An understanding of how to build credibility with a sophisticated audience.
• Comfort balancing brand-building with business outcomes.
• High ownership and comfort building from scratch.
• Healthcare experience is not required but preferred.

Preferred

• Healthcare experience is a plus, but curiosity, strong judgment, and the ability to quickly become an expert matter more.

Benefits

• Medical, dental, and vision insurance
• 401(k) with company match
• Flexible PTO
• Unlimited travel budget to visit customer sites
• Bi-annual company off-sites
• Free meals in-office
• $5,000 relocation bonus
• Desk setup reimbursement
• Commuter benefits
• Monthly gym/wellness stipend