Responsibilities

• Works with the Sr. Director of Brand Marketing, Home Solutions to develop, support and implement best-in-class marketing strategies and initiatives.
• Understand and manage the metrics that measure marketing initiatives’ impact - to support and deliver business and brand health goals.
• Embrace LG’s consumer experience marketing strategy built on a data-driven marketing mindset
• Partner, align and influence cross-functional marketing teams to plan, develop and execute end-to-end integrated campaigns across the home appliance category.
• Deploy integrated marketing communication campaigns across all elements of the marketing mix from advertising to in-store, leveraging Paid, Owned and Earned channels.
• Lead the story telling effort across home solutions product category launches by translating functional and technical specs into compelling and differentiated consumer propositions, across key home appliance categories.
• Develop and manage campaign launch asset toolkits to drive consistency of omni-channel communications.
• Supports brand sr. director on key activities including annual planning and budget management.
• Ability to report, analyze and optimize marketing campaigns throughout the year to drive actionable insights for future initiatives.
• On-going monitoring of brand and lg.com metrics, identifying opportunities and risks.

Requirements

• Bachelor’s degree in marketing or related field with 7+ years of digital marketing, marketing strategy and/or new product commercialization with a proven track record of results
• Experience in marketing communication development and digital story telling
• Experience in developing and deploying integrated marketing campaigns, including executing against marketing and business strategies, aligning internal teams, monitoring performance, measuring results and campaign recapping
• Experience in marketing campaign development, supporting new product launches, success in managing agencies, experience in collaborating with cross-functional partners in a matrixed environment
• Ability to develop and present compelling, engaging and polished presentations that inform, inspire and influence
• Ability to distill data and complex business issues into effective storytelling that clearly articulates solutions, opportunities and recommended action
• Strong attention to detail. Ability to tightly manage timelines and budgets
• Ability to quickly learn new systems for project and asset management
• Strategic thinker that is able to connect the dots between strategy and tactical execution
• Entrepreneurial courage and accountability
• Creative problem solver
• Knowledge of culture, trends
• Excellent written and verbal communication
• Digital mindset. Experience in developing multi-channel/integrated campaigns
• Responsiveness and strong follow-through skills
• Resilient - Able to work in a fast-paced environment and can pivot quickly based on changing business needs and macro trends

Preferred

• Strategic thinker that is able to connect the dots between strategy and tactical execution
• Entrepreneurial courage and accountability
• Creative problem solver
• Knowledge of culture, trends
• Excellent written and verbal communication
• Digital mindset. Experience in developing multi-channel/integrated campaigns
• Responsiveness and strong follow-through skills
• Resilient - Able to work in a fast-paced environment and can pivot quickly based on changing business needs and macro trends