Brand Marketing Specialist, Alani Nu

Responsibilities

• Brand Marketing: Support the development and execution of brand marketing initiatives that strengthen consumer engagement, brand awareness, and cultural relevance.
• Identify emerging trends, consumer insights, and marketplace opportunities that can inform future marketing efforts.
• Monitor competitor activity, consumer behavior, and industry trends to support marketing recommendations and planning.
• Contribute ideas that help strengthen brand positioning, storytelling, and consumer connection.
• Assist in bringing marketing campaigns and brand initiatives to life across multiple consumer touchpoints.
• Consumer Engagement: Support the planning and execution of partnerships, activations, and brand initiatives that enhance visibility and consumer engagement.
• Assist in researching and coordinating brand collaborations and external opportunities aligned with marketing objectives.
• Help support brand presence across key consumer-facing moments, events, and experiential activations.
• Coordinate logistics, communication, and executional support for select marketing initiatives and events.
• Contribute creative ideas that help the brand show up in innovative, culturally relevant, and memorable ways.

Requirements

• Experience: 1-3 years of experience in a similar role in CPG or lifestyle marketing, brand, or a related field
• Strong organizational and project management skills with exceptional attention to detail
• Comfortable reviewing analytics and translating data into actionable recommendations and insights
• Strong presentation and deck-building skills
• Highly collaborative with strong communication skills and ability to work cross-functionally
• Ability to manage multiple projects and priorities in a fast-paced environment
• Proactive, resourceful, and solutions-oriented mindset
• Naturally curious with strong awareness of cultural trends, emerging brands, and consumer behavior
• Passionate about pop culture, marketing, and staying ahead of trends and what's next
• Passion for brand building and creating impactful consumer-facing moments

Preferred

• Existing network or familiarity with relevant industry contacts is a plus
• Experience working on Monday.com, Mural, and SharePoint is a plus

Benefits

• Comprehensive Medical, Dental & Vision benefits
• Long- and short-term disability
• Life insurance
• 10 Vacation days per year subject to accrual policy
• 11 Company paid holidays
• 401(k) with Company match
• Identity theft and legal services