Brand Marketing & Product Manager

Costa Mesa, CA (Unknown)

$100K/yr – $120K/yrMid Level5+ years expFull time

Posted 6 days ago

Job Summary

Own and drive brand marketing initiatives for a skincare portfolio in the US, coordinating cross-functional teams and external partners across campaign planning, GTM launches, and lifecycle management.

Lead end-to-end multi-channel campaigns across digital, social, influencer, experiential, and PR
Collaborate with HQ R&D, production, and regulatory to manage product development and GTM execution

Job Description

Responsibilities

Develop and execute mid-to-long-term brand marketing strategies skincare portfolio in the US market.
Lead end-to-end execution of integrated multi-channel marketing campaigns (digital, social, influencer, experiential, and PR) to drive brand awareness and consumer conversion.
Oversee content creation, creative production, and event activations to ensure consistent brand messaging across all B2B and B2C touchpoints.
Develop tailored marketing messaging for B2B (Sephora, OY, CostCo, and etc.) and B2C (end-consumers) channels.
Manage the marketing budget, track performance metrics (KPIs), and optimize campaigns to maximize ROI.
Conduct market research, consumer insights analysis, and competitive mapping to identify growth opportunities and define new product concepts.
Collaborate closely with HQ R&D, production teams, and US regulatory specialists to manage the product development pipeline and ensure compliance.
Formulate Go-To-Market (GTM) strategies for new product launches, including product positioning, pricing structure, channel distribution, and promotion plans.
Monitor product performance, manage the product life cycle (PLC), and analyze portfolio profitability.
Partner with Sales, Supply Chain Management (SCM), and HQ teams to align on product launch timelines, demand forecasting, and inventory allocation.

Requirements

Bachelor’s degree in Marketing, Business Administration, Bio/Life Sciences, or a related field.
5+ years of experience in brand marketing and product management (PM/NPD)
Deep understanding of the US beauty, skincare, or Aesthetic/Bio-tech industries.
Professional fluency in both English and Korean is required (for seamless communication with Korea HQ and local US market execution).
Proven track record of managing end-to-end new product planning (NPD) and launching successful GTM campaigns.
Strong balance of analytical skills (data-driven decision-making) and creative strategic thinking.
Exceptional cross-functional leadership, project management, and communication skills

Sbt Global

5.0 Glassdoor

SBT Global offers an all-in-one service for Data & BI-based ERP and CRM implementation. We specialize in providing consulting and implementation services for enterprise management applications like ERP and CRM. Our goal is to help companies optimize internal resources and enhance customer experiences.The data generated by these applications is carefully analyzed using SBT Global's solutions, allowing for the creation of strategic and intelligent insights, which bring new value to your company.Our services cover everything from consulting, implementation, development, to operation and maintenance of enterprise management applications. As a total service company, we ensure comprehensive support throughout the entire life cycle.SBT Global aspires to be a leading SAP partner, fostering a win-win relationship with SAP to lead the domestic and international business. We aim to expand the domestic SAP market through our specialized solutions and establish a presence in the global market by exploring new opportunities.SPECIALTIES: SAP Consulting & Implementations (Conversion) | SAP-Centric Solutions (CO-PA) | SAP Operations & Maintenance | Salesforce CRM Consulting & Implementations

Founded in 2004

Seongnam, Gyeonggi, KOR

33 employees (2 in marketing)

www.sbtglobal.com

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