Responsibilities

• Create compelling narratives that illustrate The Trade Desk’s value for brands and agencies
• Develop and execute go-to-market strategies that engage clients across a wide spectrum of categories and partnership types, with a focus on automotive and entertainment
• Build strong relationships with commercial stakeholders, including Business Development and Client Services, to ensure consistent alignment on strategic initiatives.
• Collaborate closely with cross-functional teams such as Research, Digital Marketing, Events, Strategic Positioning, Social, Creative and PR teams to roll out integrated 360-degree campaigns.
• Lead content development for thought leadership initiatives including reports, discussion guides, and speaking opportunities that position The Trade Desk as an industry leader.
• Track marketing performance through key KPIs to optimize ongoing efforts.
• Support execution of key tentpole events and conferences in collaboration with our Events and Sales teams.
• Help manage industry sponsorships and partner activations from contract to execution, ensuring brand consistency and maximum impact.
• Contribute to the wide Brand Marketing team’s culture of innovation, creativity, and continuous improvement.
• Lead comprehensive marketing campaigns across North America, with the opportunity to shape global strategy and execution for defined categories and business units