Brand Marketing Manager - RTD

Responsibilities

• Bring your passion for brand building, consumer insights, and the evolving Ready-to-Drink space to a role where you can make a meaningful impact. As a Brand Marketing Manager supporting RTD brands, you’ll help shape and execute marketing strategies that strengthen brand equity, engage consumers, and deliver profitable growth.
• You’ll partner across the organization and with external agencies to bring integrated marketing plans to life, spanning creative development, media, commerce, experiential activations, social content, partnerships, and customer programming.
• You’ll translate consumer, category, competitive, and business insights into clear recommendations while helping ensure every touchpoint aligns with the brand strategy and resonates with our target consumers.
• You’ll own key elements of business reviews, brand planning, agency management, measurement and learning, and go-to-market execution.
• Using strong analytical and financial acumen, you’ll evaluate performance, identify opportunities, manage budgets, and recommend marketing mix decisions that balance short-term business results with long-term brand health.
• This is an opportunity to collaborate with sales, distributors, retailers, agencies, and cross-functional partners while continuing to strengthen your expertise in RTD, beer, and spirits marketing.

Requirements

• Master's degree plus 3 years of marketing, media or communications experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 5 years of marketing, media or communications experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 4 years of Gallo Spirits or RTD marketing experience reflecting increasing levels of responsibility; OR Master’s degree plus 4 years of Gallo Spirits or RTD marketing experience reflecting increasing levels of responsibility; OR High school diploma or state-issued equivalency certificate plus 7 years of marketing, media or communications experience reflecting increasing levels of responsibility.
• Experience in the RTD or Beer industry.
• Brand management experience.
• Required to travel up to 50% of the time to designated business locations and to support inmarket expectations in order to effectively perform essential job responsibilities.
• Experience managing multiple external agencies/partners across a variety of disciplines including creative, media, PR and experiential.
• Strong analytical & financial acumen.
• Ability to influence management, lead cross-functional teams, and work through others.
• Ability to effectively manage competing priorities and operate with a sense of urgency.
• Excellent written & verbal communication skills.
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.

Preferred

• Master's degree plus 5 years of marketing, media, or communications experience including at least 3 years of beer or spirits experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 7 years of marketing, media, or communications experience including at least 3 years of beer or spirits experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 6 years of Gallo Spirits marketing experience reflecting increasing levels of responsibility OR Master’s degree plus 4 years of Gallo Spirits marketing experience reflecting increasing levels of responsibility.

Benefits

• Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more! Additional information will be provided before your first interview.