Brand Marketing Manager - Power BU

Pennsylvania, USA (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own cross-channel content and demand strategy for Amphenol Power Solutions, translating technical advantages into clear, differentiated messaging and assets while coordinating with Sales, Product, and Engineering for synchronized GTM execution.

  • Content Engine: Design and oversee cohesive content strategy across digital platforms to support positioning and demand.
  • Campaign Orchestration: Align campaigns with sales and product teams to reflect technical features and differentiation.
  • Performance Growth: Measure and optimize campaigns across channels to improve ROI.

Job Description

Responsibilities

  • Develop and execute marketing strategies that strengthen the Amphenol Power Solutions brand and highlight our leadership in power interconnect technology.
  • Support business objectives by driving targeted campaigns across priority markets and customer segments.
  • Maintain a deep understanding of market trends, competitors, and emerging technologies to inform positioning and messaging.
  • In collaboration with Amphenol's Global Marketing team, design and implement cohesive content strategies across digital platforms—website, blog, social media, and email.
  • Create and manage impactful marketing assets such as technical presentations, whitepapers, infographics, webinars, success stories, and videos that effectively communicate our value proposition.
  • Ensure alignment of content and visuals with Amphenol's brand standards and Power BU messaging framework.
  • Manage website content updates, product launches, and SEO optimization for the Power BU pages on Amphenol.com.
  • Execute digital campaigns that drive awareness, engagement, and lead generation across key online channels.
  • Track analytics and campaign performance metrics to measure ROI and optimize future initiatives.
  • Develop and maintain customer-facing materials including datasheets, brochures, presentations, and case studies.

Requirements

  • Bachelor's degree in marketing, Communications, or related field.
  • 5+ years of experience in B2B marketing within technology, manufacturing, or industrial sectors (electrical components or interconnect solutions experience preferred).
  • Strong foundation in digital marketing, content creation, and event management.
  • Proven ability to translate technical information into clear, engaging messaging.
  • Excellent writing, editing, and presentation skills.
  • Proficiency in Adobe Creative Suite, WordPress (or similar CMS), and CRM/marketing automation tools (Salesforce, HubSpot, etc.).
Amphenol Communications Solutions logo

Amphenol Communications Solutions

Amphenol Communications Solutions (ACS), a division of Amphenol Corporation, is a world leader in interconnect solutions for Communications, Mobile, RF, Optics, and Commercial electronics markets.We design and manufacture a wide range of innovative connectors as well as cable assemblies for diverse applications including server, storage, data center, mobile, RF, networking, industrial, business equipment and automotive.

Founded in 2000
Wallingford, Connecticut, USA
2.8K employees (115 in marketing)

Traffic Signals

Monthly Visitors
156.3K
Traffic Source Mix
Search
46.8%
Direct
36.1%
Referral
14.3%
Social
1.8%
Paid
0.9%

Headcount Trend

Current headcount: ~2.8K

Marketing Team

Marketing Team Size
88 (3% of company)
Marketing Roles Posted (Last 30 Days)
2