Responsibilities

• Develop and execute content strategies aligned with pipeline and revenue goals.
• Write and produce high-performing assets including guides, checklists, playbooks, and evergreen lead magnets.
• Partner closely with Demand Generation to support integrated campaigns, ensuring content aligns with best practices.
• Contribute to the planning and execution of Pacvue’s webinar program
• Analyze proprietary data sets and collaborate with BI and analytics teams to transform insights into compelling narratives.
• Support the development and extension of major data reports that drive ongoing lead capture.
• Optimize content for conversion across channels, including email marketing, landing pages, and distribution platforms.
• Identify opportunities to improve performance through A/B testing, messaging refinement, and channel best practices.
• Stay current on retail media trends, competitive insights, and emerging tactics in B2B demand generation.
• Manage timelines and cross-functional collaboration to ensure on-time delivery of content initiatives.

Requirements

• 5+ years of experience in content marketing, demand generation, or related roles within B2B Saas.
• Direct experience in retail media, eCommerce, or digital advertising industries.
• Proven ability to create high-performing content programs that drive pipeline impact.
• Strong data storytelling skills with experience analyzing raw data and translating insights into compelling narratives.
• Experience collaborating with analytics or BI teams to develop research-driven content.
• Understanding of email marketing, landing page optimization, and content distribution best practices.
• Exceptional writing, editing, and project management skills.
• Ability to operate autonomously in a fast-paced, high-growth environment.

Benefits

• Unlimited Paid Time Off
• Paid Holidays and Floating Holidays
• Medical, Dental, Vision, FSA/HSA, Life Insurance and Pet Insurance
• 401k with Employer Match
• Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
• Paid Parental Leave