Brand Marketing Manager

Responsibilities

• Act as the on-property brand guardian for Lyle Washington DC, ensuring its positioning, tone of voice and visual identity are consistently brought to life across every touchpoint
• Act as a key operational member of the marketing team, executing overall strategy and brand positioning and working with commercial teams to analyze data and support the business
• Identify partnership, programming and cultural opportunities that connect Lyle DC with both the neighborhood and new audiences, reinforcing its brand positioning
• Lead relationships with external partners, digital marketing agencies and PR representatives, contributing to monthly strategy calls and providing reporting to leadership teams
• Execute the property's social media strategy, including content capture, creation and identifying key partners for UGC
• Evaluate influencer and KOL opportunities, recommending partnerships that align with the brand, audience and commercial priorities
• Lead the planning and delivery of on-property brand and F&B activations, ensuring each is aligned with the hotel’s positioning and commercial objectives
• Coordinate on-property photo shoots, filming, site tours and media visits, including preparation, logistics and the review of external photography and filming requests
• Own and maintain the property marketing plan, translating the annual strategic sales and marketing plan into clear priorities, campaigns and activity throughout the year
• Own day-to-day website content and updates, ensuring the digital guest journey remains accurate, relevant and consistently on-brand

Requirements

• Degree in marketing, communications or hospitality preferred
• Strong analytical, financial and project coordination skills
• Strong social media experience, with familiarity across Meta, TikTok and LinkedIn
• Working knowledge of MS Office, InDesign, GA4, Photoshop or Canva
• Familiarity with CMS platforms and AI tools
• Knowledge of marketing, e-commerce, copywriting and content management
• 3+ years in a similar role, ideally at a boutique, lifestyle or independent hotel
• Team management experience in a fast-paced environment preferred
• Works well under pressure and tight deadlines
• Strong communication, organization and analytical skills

Benefits

• Medical, dental, and vision insurance for full-time employees
• Six complimentary nights each year at any Lore Group hotel
• Lore Group employee and immediate family rates
• Lore Group friends and family rates
• 50% employee discount and 25% friends and family discount at more than 800 partner hotels through Lore Discovery
• 50% discount at Lore Group restaurants and bars
• Paid vacation days - entitlement increasing annually
• Nine paid holidays annually
• Seven paid sick days annually, as established in Washington, D.C.
• Company-paid life insurance equal to 1.5 times annual salary