Brand Marketing Manager

Responsibilities

• Marketing Planning: Gather and assess input from Product and Sales to develop marketing plans with clear objectives, timelines, budgets, and team responsibilities.
• Brand Marketing & Playbook: Execute programs that build awareness and strengthen product positioning. Own the brand playbook and coordinate a consistent look, feel, and tone across marketing assets, sales tools, and product training materials.
• Product Launches & Content: Support go-to-market plans, develop creative briefs, and manage launch development and delivery across campaigns, digital channels, retail, and sales support.
• Influencers & Series Sponsorships: Lead partner relationships, agreements, activation plans, and deliverables. Evaluate opportunities and track results against program objectives.
• Consumer & B2B Events: Lead event planning and execution, including logistics, staffing, displays, and materials. Coordinate with Sales on customer engagement, lead capture, and follow-up.
• Budget & Performance: Own program budgets, manage vendors, track execution against plan, report results, and recommend improvements.
• Team Management: Manage the Brand Marketing team and drive accountability and excellence across its work.

Requirements

• Five or more years of marketing experience, including managing programs in automotive, powersports, marine, filtration, or adjacent aftermarket categories.
• Bachelor’s degree in a relevant field.
• Experience managing a team of 3–5 people.

Preferred

• A meticulous planner who can synthesize input from across the organization into clear strategies and actionable plans.
• Relentless about execution, with strong follow-through and high standards for quality and delivery.
• Biased toward action, with the judgment to prioritize, resolve obstacles, and keep work moving.
• A collaborative communicator who builds effective relationships with internal teams and external partners.
• Comfortable developing and articulating strategy, managing budgets, reviewing results, and identifying improvements.
• Willing to travel up to 30% and support evening and weekend events.
• Experience working within a recurring go-to-market planning and launch cycle (preferred).