Brand Marketing Manager

Responsibilities

• Contribute to campaign concepts and creative development.
• Develop creative briefs in partnership with the VP of Demand Creation.
• Own the day-to-day updates of the marketing calendar and monthly briefs including new product launch campaigns
• Manage day-to-day execution with internal teams and external agency partners including PR and Paid Media
• Partner closely with Product Development, creative, social, digital, influencer, Pro Channel and international partners to ensure strong execution of brand and product initiatives.
• Drive alignment and timely execution across stakeholders.
• Develop and own Glo's annual and quarterly PRO marketing strategy and calendar.
• Act as the voice of the PRO channel within the broader marketing organization, ensuring professional needs and insights influence brand strategy.
• Track performance of brand initiatives and campaigns against defined KPIs.
• Leverage consumer insights and market feedback to identify learnings and optimization opportunities.

Requirements

• Education: A bachelor’s degree in marketing, Communications, Business Administration, or a closely related field is required. An MBA or a related master’s degree is a significant advantage.
• Experience: 2 to 5 years of experience in brand marketing or integrated marketing, within beauty.
• Strategic Thinking: Strong ability to turn consumer insights into clear, actionable recommendations.
• Campaign Management Expertise: Experience supporting integrated marketing campaigns and managing project from brief through execution.
• Communication Skills: strong written, verbal and presentation skills, with the ability to develop clear and compelling briefs.
• Data Fluency: comfortable using data and performance insights to inform recommendations and optimize campaigns.
• Collaboration: strong cross-functional collaborator, able to build productive relationships with internal teams and external partners.
• Adaptability: Resilient and resourceful, thriving in dynamic, fast-paced environments. Must possess a willingness to embrace change and navigate ambiguity effectively.

Preferred

• An MBA or a related master’s degree is a significant advantage.

Benefits

• 401(k) match
• Subsidized health insurance benefits plans
• Company-provided computer
• Home office stipend
• Employee gratis (free) products $250 each quarter
• PTO Accrual: 4.75 hours earned per pay period
• Holidays: 10 Company Paid Holidays & 2 Floating Holidays
• Sick Leave: 2 hours earned per pay period, bank of 2 days to start, capped at 10 days
• Bereavement Leave: Up to 6 days