Brand Marketing Manager, Facebook

Responsibilities

• Execute always-on and integrated marketing programs that sustain Facebook's brand relevance and keep proof of the brand promise present across channels
• Flex across multiple areas of the brand, picking up and handing off initiatives as priorities change
• Support the development and execution of full-funnel campaigns and product go-to-markets that drive business growth, user value and brand relevance
• Partner closely with cross-functional teams, including product marketing, creative and agency partners, growth, partnerships, communications, research, and data science, to deliver integrated programs
• Develop integrated marketing communications that take a 360-degree approach across digital, social, and traditional channels to support key narratives
• Track and distill campaign performance to provide data-backed insights, optimize programs, and find new opportunity areas, using a test-and-learn approach

Requirements

• 6+ years of experience in brand marketing, integrated marketing or consumer products, with brands at a global scale
• Experience in developing and executing integrated marketing campaigns across online and offline channels, including both brand building and acquisition initiatives
• Experience using data and consumer research to inform strategy and drive actionable insights
• Experience partnering with creative teams, agencies, and cross-functional partners to bring strategy to life through quality creative
• Experience managing multiple campaigns or priorities by assessing impact, deadlines, and stakeholder needs, working with many internal and external teams to ensure seamless launches
• Experience collaborating with and influencing cross-functional teams to align on goals and deliver integrated programs amid shifting priorities
• Bachelor's degree in business, marketing, analytics, or a related field

Preferred

• Experience in marketing to emerging user segments, including teenagers and young adults
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience re-energizing established consumer brands at scale
• Experience with creator-driven or community-driven marketing
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)