Brand Marketing Manager (Cinnabon)

Responsibilities

• The Brand Marketing Manager role serves as a business leader and brand steward responsible for identifying growth opportunities and translating brand strategies into actionable initiatives. This is a hands-on role that combines brand strategy with in-bakery execution. The Brand Marketing Manager analyzes business performance and consumer insights to help shape the marketing calendar of LTOs, cultural moments and loyalty brand days, and brings the brand lens to new product launches in partnership with Menu Innovation. The Brand Marketing Manager owns in-bakery marketing from end to end, from creative briefs and photo shoots to POP, menu boards and deployment across Cinnabon’s network of mall bakeries, kiosks, travel centers, airports and co-branded locations. Working closely with Integrated Marketing Communications (IMC), Operations and franchisees, the Brand Marketing Manager helps ensure every campaign is cohesive, on-brand and built to drive business results.