Brand Marketing Manager at CarGurus | Boston, MA | $113K/yr – $142K/yr

Brand Marketing Manager

Boston, MA (Hybrid)

$113K/yr – $142K/yrSenior Level5+ years expFull time

Posted 3 months ago

Job Summary

Own brand storytelling and cross‑channel campaigns with tight ROI focus; you’ll manage end‑to‑end creative, sponsorships, and cross‑functional alignment to lift brand metrics across US/CA/UK.

Brand Campaign Leadership: from brief to launch across TV, CTV, OOH, audio, influencer, social, and sponsorships.
Creative Development & Stewardship: guide briefs, production timelines, agency partnerships, and brand consistency across geos.
Sponsorship Strategy & ROI: evaluate, activate, and amplify partnerships with measurable impact and executive-ready reporting.

Job Description

Lead integrated brand campaigns across US, CA, and UK — from brief to launch — partnering with PR, product marketing, and media teams across TV, CTV, OOH, audio, influencer, social, and sponsorships.
Write insight-led creative briefs that clearly define audience, objectives, messaging, and success metrics.
Own day-to-day creative development and production, managing timelines, feedback, and quality across agencies, vendors, and the internal creative team.
Serve as brand steward — ensuring all creative reflects CarGurus' brand platform consistently across every geo, channel, and cross-functional touchpoint.
Evaluate and manage sponsorships end-to-end: assessing fit and ROI potential, executing activation, and amplifying across paid and owned channels.
Sell campaign and sponsorship ideas to senior leadership with a clear strategic rationale, creative vision, and expected impact.
Build executive-ready reporting that translates our brand efforts into business impact with clear insights and future investment recommendations.
Partner cross-functionally with performance marketing, product marketing, analytics, PR, and sales; track budgets across creative and sponsorship programs

CarGurus

4.1 Glassdoor

CarGurus was founded in 2006 in Cambridge, Massachusetts by Langley Steinert, co-founder of TripAdvisor, who saw an opportunity to create a better car-shopping experience using technology and data analytics. In just over a decade, CarGurus has become the most visited automotive shopping site in the US, with more car listings than any other major online automotive marketplace. CarGurus also operates sites in Canada and the UK. Interested in becoming a Guru? Make sure to view our dozens of open roles and positions!

Founded in 2006

Boston, Massachusetts, USA

1.3K employees (86 in marketing)

www.cargurus.com

79% recommend to a friend

92% CEO approval