Brand and Marketing Manager

Responsibilities

• Develop and execute marketing strategies that strengthen brand recognition and support company growth.
• Maintain consistent branding, messaging, and visual identity across all marketing channels.
• Create and manage marketing campaigns, promotional materials, product literature, and company communications.
• Coordinate with executive leadership and sales teams to support business development initiatives.
• Demonstrate hands-on proficiency with AI-powered marketing and creative tools.
• Utilize AI for content creation, graphic design, photo and video editing, advertising, and marketing presentations.
• Identify and implement AI technologies that improve productivity, creativity, and marketing efficiency.
• Leverage AI-driven analytics to evaluate campaign performance and customer engagement.
• Stay current with emerging technologies and recommend innovative marketing solutions.
• Ensure AI-generated content meets company standards for accuracy, quality, branding, and confidentiality.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent professional experience.
• Minimum of 5 years of marketing, branding, or digital marketing experience.
• Demonstrated experience utilizing artificial intelligence (AI) tools in marketing, content creation, and creative development.
• Strong understanding of social media, digital advertising, branding, and marketing strategy.
• Experience with graphic design, photography, video editing, and creative marketing platforms.
• Familiarity with CRM systems, email marketing, and marketing automation.
• Experience managing outside marketing agencies and vendors.
• Excellent communication, organizational, and project management skills.
• Ability to work independently, manage multiple priorities, and deliver measurable results.
• Experience in manufacturing, transportation, or B2B marketing preferred.

Preferred

• Creative & Innovative: Brings new ideas and embraces emerging technologies.
• Tech-Savvy: Comfortable utilizing AI and modern marketing tools to improve results.
• Hands-On: Capable of independently creating and executing marketing initiatives.
• Strategic & Results-Driven: Understands how effective marketing supports business growth.
• Organized & Accountable: Takes ownership of projects and consistently delivers results.
• Collaborative: Works effectively with leadership, sales teams, and outside partners.

Benefits

• Competitive salary and comprehensive benefits package.
• Opportunity to shape and grow a nationally recognized manufacturing brand.
• Direct collaboration with executive leadership.
• Creative freedom to introduce new ideas and technologies.
• Long-term career opportunities within an established and expanding family-owned company.