VP, Head of Brand

Responsibilities

• Digital GTM. Apply brand strategy across owned channels, paid, and product storytelling. You own the brief and the message hierarchy (proof points, product storytelling and brand narrative), so everything stays consistent across channels and consumer touchpoints. Our Chief Digital Officer's team executes the ~$70M paid budget against it.
• Marketing calendar. Own the integrated, merch-driven seasonal marketing calendar: product launches, seasonal moments, promotions, campaigns and partnership activations, so the whole team moves off one plan.
• IRL marketing. Community activations, events, and a compelling in-store experience that bring the brand to life for our consumers.
• Wholesale marketing. Support the marketing needs of our wholesale accounts: merchandising stories and partner-facing materials.
• Organic social. Own the strategy and evolution of our social and content ecosystem: editorial direction, channel strategy and content planning.
• Partnerships, influencers and PR. Own strategic partnerships, collaborations and sponsorships end to end, from deal structuring and creative co-development through execution, performance tracking and renewal decisions. This includes influencer relationships and brand PR, trade and consumer.
• Competitive and cultural intelligence. Maintain a sharp read on the competitive landscape and broader culture, and use it to spot white space and evolve positioning where needed.
• Site conversion. Partner with our Head of CRO to balance brand and performance on-site.
• Claims and certifications. Ensure every brand claim holds up and is communicated clearly to consumers.
• Brand health. Own NPS, unaided brand awareness and branded search as core brand health metrics, balancing brand-building with commercial outcomes like new customer acquisition. Bring a continuous-learning mindset, using results to sharpen go-forward plans and strategy.

Requirements

• A hands-on brand leader who moves fluidly between brand and product storytelling, with a track record of taking a DTC brand from foundation to scale.
• You bring great taste, strategic range and an entrepreneurial attitude, and you stay immersed in consumers and culture.
• A track record of building and executing brand and product narratives that are compelling and differentiated.
• A product marketer's instinct for what's worth saying about a product.
• Comfortable setting strategy and writing the brief yourself.
• A natural leader and collaborator who instinctively brings people in and along on the journey.
• Brings a strong, proactive point of view, backed by evidence.
• Curious about wellness and sustainability.
• Measures success by brand impact, not headcount or budget.
• Builds AI into daily work.

Benefits

• 401(k) with employer match
• Bonus opportunity
• Comprehensive health, dental and vision benefits
• Annual product allowance and generous employee discount on Pact products