Founding Head of Brand
Pairs
USA (Remote)
$80K/yr - $175K/yrIn-houseFull-timeSenior level
13 hrs ago
Brand Marketing Designer
New York City, NY (On-site)
$130K/yr – $150K/yrMid Level3+ years expFull time
Posted 9 hrs ago
Job Summary
Own the brand system lifecycle and drive cohesive, high-impact brand experiences by evolving typography, color, and assets, while partnering with GTM, growth, and Product Design on engaging campaigns and cross-functional experiences.
- Lead brand system evolution and asset documentation
- Design social campaigns, feature announcements, and promotional assets with GTM and growth
- Collaborate with Product Design to deliver cohesive web, mobile, and product experiences
Job Description
Responsibilities
- Brand System Evolution: Develop, refine, and document the visual brand system, including typography, color palettes, illustration guidelines, and broader brand identity assets.
- Campaign & Growth Design: Partner with the GTM and growth teams to design engaging, high-performing social media campaigns, feature announcements, and promotional assets.
- Cross-Functional Collaboration: Work alongside Product Design to build cohesive, delightful brand experiences across all web, mobile, and product surfaces.
- Merchandise & Creative Projects: Conceptualize and design custom merchandise, offline collateral, and creative branding concepts.
Requirements
- Experience: 3–5 years of professional brand or graphic design experience, ideally within a consumer app, creative agency, or culture-forward brand.
- Portfolio: A strong portfolio demonstrating exceptional craft, systematic visual thinking, and executional range across various digital media formats.
- Technical Adaptability: Comfort with experimenting with new design tools, modern workflows, and creative techniques.
Preferred
- Motion & 3D Skills (Preferred): Proficiency in motion graphics, animation, or 3D design is highly preferred.
- Industry Familiarity (Preferred): Personal experience with crypto trading or decentralized finance (DeFi) is a strong plus.
MLabs
B.TECH stands as a dynamic Egyptian narrative embodying innovation, expansion, and influence. Our story began in 1997 with the introduction of Egypt's first electronics retail concept, we pride in our unrivaled position, with a wide network of over 175 stores across Egypt. Our success is underlined by leading the digital retail revolution in the Middle East and introducing our unique financing solutions, which have played a pivotal role in gaining unparalleled popularity among the Egyptian market, which positioned us as the number one choice for consumers and cemented our status as a powerhouse of innovation and market expansion. Our dedicated team, now over 5k strong, reflects our strong growth strategy centered on digital transformation, technology integration, and achieving success across a variety of dynamic, high-growth business sectors.
Salaries
Posted range
$130K/yr – $150K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
183 (4% of company)
Median Tenure
0.9 years
Marketing Roles Posted (Last 30 Days)
1
People
Founders / CEO
Traffic Signals
Monthly Visitors
9.2M
Traffic Source Mix
Search
23.2%
Direct
52.6%
Referral
16.8%
Social
6.8%
Paid
0.4%
Headcount Trend
Current headcount: ~4.2K
Links
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