Responsibilities

• Supports the development of creative briefs, under Manager guidance, that inspire breakthrough content from our in-house agency, external agencies and creator partners.
• Executes brand-building and commerce driving campaigns that increase buyers, guests’ visits, visit frequency, and transactions, ensuring alignment with our overall brand positioning and business objectives.
• Oversees end-to-end campaign deliverables for market tests and commerce sprints, ensuring all milestones are met on-time and on-budget, including coordination of project timelines and cross-functional collaboration.
• Provides project management support for larger scale production initiatives, including POP materials, OOH, social, and TVC shoots.
• Oversees the development of training materials and execution tools for Operations to ensure seamless national promotion rollouts and in-restaurant execution excellence.
• Responsible for overseeing budget for the campaign team, including invoice processing, expense tracking, and overhead reconciliation and ensuring annual budget stays within allocation.
• Collaborates with the team and agencies to develop post-launch communication recaps (AARs or wrap reports) to document learnings and considerations for future promotions, sharing insights within the internal team.
• Acts as a cultural brand steward, demonstrating deep understanding of the guest target and translating cultural moments into marketing opportunities, under Manager guidance.

Requirements

• Bachelor’s degree in Marketing, Communications or related field
• Minimum five years of Marketing and Brand-related experience, preferably in the retail/hospitality environment
• Successful completion of initial and periodically required trainings.
• Obtaining a valid Food Handler's Card within 30 days of employment is a requirement of this position.

Preferred

Benefits

• Hybrid Work schedule
• 401K with company match
• Yearly bonus opportunity*
• Full medical, dental, and vision insurance *
• On-site fitness center, biometric screen, and flu shot clinic
• Discounts at Panda restaurants, theme parks, and gym memberships
• Paid time off starting at 15 days with 7 federal holidays*
• Continuous education assistance and scholarships*
• Income protection including Disability, Life and AD&D insurance*
• Bereavement leave*
• Benefits available for eligible permanent full time associates