Own the paid media planning and cross‑functional execution for digital campaigns, turning calendars, briefs, and asset routing into measurable performance across paid channels.

• Demand Generation: Manage asset delivery across Meta, Google, TikTok, programmatic and partners, serving as central contact for creative, brand, influencer and internal teams to ensure timely routing.
• Marketing Analytics & Planning: Develop campaign briefs translating business objectives into media strategies with defined KPIs and success metrics; monitor performance and share optimization insights.
• Budgeting & Reporting: Track day‑to‑day budgets, pacing, and reconciliation with the paid media agency; create reporting packs for sales, mix, and new store openings.