The J.M. Smucker Co. logo
The J.M. Smucker Co.

Brand Marketing Analyst, Spreads

Orrville, OH (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

Job Summary

Own cross functional market analysis and monthly storytelling for brand and product launches, turning data into actionable leadership-ready insights and aligning forecasting and budget monitoring with marketing priorities.

  • Market Insight: Build cohesive narratives from Circana, eCommerce, and shipments data to inform planning.
  • Brand Operations: Help manage launches, lifecycle changes, and key marketing initiatives across teams.
  • Systems & Budget: Represent marketing data needs in Circana and MAP/Uptempo, ensure data integrity, and oversee coupons and budgets.

Job Description

Responsibilities

  • On a timely basis, evaluates data and trends and communicates insights driving competitive businesses.
  • Provides monthly reports and senior management briefs (Circana Consumption, eCommerce tools, Shipments, etc).
  • Executes analyses and ad hoc reports, delivering the “story” behind the data to managers and team.
  • Works cross-functionally to fuse insights from multiple sources into a cohesive narrative.
  • Helps prepare Situation Assessment for annual planning with Brand Teams, Circana and Integrated Intelligence.
  • Buil ds knowledge of retailers and channels, tracks consumer and industry trends, and shares marketplace learnings with the brand team.
  • Assists in cross-functional forecasting on a monthly basis.
  • Brand Initiatives: Supports new product launches, lifecycle changes, and key marketing initiatives, with flexibility on miscellaneous projects.
  • Coupon/Budget: Manages coupon creation, tracking, analysis; assists with budgeting and identifies issues.
  • Systems/Integration: Represents marketing on database needs (Circana, MAP/Uptempo, coupon programs, Accolade); ensures data integrity in Circana.

Requirements

  • Bachelor’s degree required (Marketing focused degree preferred)
  • At least one internship of marketing experience working with Brands
  • Experience with Excel and PowerPoint (Pivot Tables, V-Lookups, and building presentation decks)
  • Experience with data analysis work; synthesizing data and making business recommendations

Nice to have

  • Detail-Oriented, strong communication s kills, a bility to m ulti-task
  • Insatiable curiosity – continually seek emerging trends and seek for relevant fit to brand.
  • Consumer first mindset with interest in understanding the why behind consumer behavior
  • Demonstrated interest in marketing/brand management career
The J.M. Smucker Co. logo

The J.M. Smucker Co.

At The J.M. Smucker Co., it is our privilege to make food people and pets love by offering a diverse family of brands available across North America. We are proud to lead in the coffee, peanut butter, fruit spreads, frozen handheld, sweet baked goods, dog snacks and cat food categories by offering brands consumers trust for themselves and their families each day including Folgers®, Dunkin'®, Café Bustelo®, Jif®, Smucker's® Uncrustables®, Smucker's®, Hostess®, Voortman®, Milk-Bone® and Meow Mix®. Through our unwavering commitment to producing high quality products, operating responsibly and ethically and delivering on our Purpose, we will continue to grow our business while making a positive impact on society.

Founded in 1988
Orrville, Ohio, USA
5.3K employees (391 in marketing)
www.jmsmucker.com
The J.M. Smucker Co. logo

Brand Marketing Analyst, Spreads

The J.M. Smucker Co. · Orrville, OH · Hybrid