Brand Manager ZYN - Launches at Philip Morris International U.S. | Stamford, CT | $132K/yr – $165K/yr

Philip Morris International U.S.

Brand Manager ZYN - Launches

Stamford, CT (Hybrid)

$132K/yr – $165K/yrMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end product launches and cross‑functional campaigns, with a hands‑on role in packaging, campaign development, and toolkit creation that enables scalable, on‑time market introductions.

Launch Leadership: Drive two major product launches annually from strategy through post‑launch optimization.
Packaging & Campaign Ownership: Oversee packaging design, claims, approvals, and launch‑ready creative across markets.
Cross‑Functional Execution: Orchestrate budgets, timelines, and handoffs with internal teams and external partners.

Job Description

Responsibilities

Lead end‑to‑end execution of approximately two major product launches per year, partnering cross‑functionally to ensure on‑time, on‑strategy delivery.
Own core packaging development for new launches, including design, claims, approvals, and operational handoff.
Develop the core launch campaign, including positioning, messaging, and foundational creative assets.
Create and deliver a basic launch toolkit for indirect retail execution and clearly brief handoff to the CE&A team.
Manage launch budgets, timelines, and key deliverables across internal and external partners.
Analyze launch performance using sales, distribution, and consumer insights to inform optimization and reporting.
Support related advertising, POS, digital media, promotional initiatives, and consumer research.
Contribute to international launch readiness through adaptable brand platforms and toolkits, as needed.
Other responsibilities as assigned.

Requirements

Bachelor's degree in Business or equivalent. MBA strongly preferred.
5+ years of experience in Brand Marketing, Product Marketing, or Launch Management within the Consumer Packaged Goods (CPG) industry.
Experience leading product launches, packaging development, and coordinated campaign execution preferred.
Strong project management and launch leadership capabilities.
Demonstrated ability to manage packaging development and creative campaigns.
Ability to perform under pressure in timeline‑driven environments.
Strong strategic, analytical, and problem‑solving skills.
Highly organized self‑starter with ability to manage multiple workstreams.
Strong communication and presentation skills (Excel, PowerPoint).
Ability to work cross‑functionally and influence without authority.

Benefits

We offer a competitive base salary, annual bonus (applicable based on level of position), great medical, dental and vision coverage, 401k with a generous company match, incredible wellness benefits, commuter benefits, pet insurance, generous PTO, and much more!
We have implemented Smart Work, a hybrid model of working that promotes flexibility in the workplace.
Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.
Be part of an inclusive, diverse culture where everyone’s contribution is respected; Collaborate with some of the world’s best people and feel like you belong.
Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.
Take pride in delivering our promise to society: To improve the lives of millions of smokers.

Philip Morris International U.S.

Philip Morris International’s U.S. businesses (PMI U.S.) are invested in America’s future. From building advanced manufacturing facilities to engaging deeply with civil society to promote progress within communities nationwide, the people of PMI U.S. are proud to be part of America’s continued growth and excellence. Via PMI’s global headquarters in Stamford, Connecticut, and other locations nationwide, we contribute leadership, jobs, investment, and innovation on U.S. soil. PMI’s U.S. affiliates employ more than 2,500 people—and we’re growing. PMI U.S. is on a mission to improve public health by providing the ~30 million legal-age Americans who still smoke with innovative, FDA-authorized alternatives that help them leave conventional cigarettes and other traditional tobacco products behind. We do so responsibly, with stringent policies in place to deter access by anyone under age 21.PMI U.S. works every day to be a good neighbor in the communities where we live, work, and conduct business. We’re committed to giving back in ways that benefit people and communities for the long term, with a focus on supporting military veterans and their families, economic empowerment, and disaster preparedness and relief. Our people are the heart of our success. We’re committed to supporting them in learning and developing new skills and ways of working. The growth of PMI U.S. employees fuels our business growth. As our business expands, it creates more opportunities for people to advance on their continuous learning journeys and in their careers. For more information about PMI U.S., please visit https://www.uspmi.com/."PMI U.S.", "We", "Our" and "Us" refer to Philip Morris International's U.S. family of businesses. References to "PMI" mean Philip Morris International Inc. and all its subsidiaries

Founded in 1985

Stamford, Connecticut, USA

562 employees (56 in marketing)

www.uspmi.com