Brand Manager at Women of the Vine & Spirits | Napa, CA | $109K/yr – $171K/yr

Brand Manager

Napa, CA (On-site)

$109K/yr – $171K/yrMid Level4+ years expFull time

Posted 2 months ago

Job Summary

Own high level brand strategy and cross functional marketing execution to drive long term growth in a wine and consumer products environment.

Lead brand plan, budget discipline, and integrated promotions across product, packaging, trade education, and consumer comms.
Own digital and social strategies that adapt to changing consumer behavior and align with the overall brand narrative.
Coordinate with Sales, Finance, Legal, Marketing Services, Operations and Leadership to ensure compliant, data driven decision making.

Job Description

Responsibilities

Manages and monitors day-to-day operations to ensure smooth workflows and that company standards are met
Manages company culture and holds self, peers accountable for demonstrating a constructive company culture through influential, personal behavior and actions; encourages strong work ethic and fosters an environment of trust and respect
Develops and aligns individual goals with the department's operational goals; ensures that decisions, actions, and priorities are aligned with the company's vision, mission, and strategies
Researches best practices, stays abreast of industry trends, and maintains awareness of regulatory changes to ensure compliance and continually improve operations
Assists in preparing the departmental budget, monitors spending, and directs team in cost-effective operations to ensure adherence to financial objectives
Communicates and supports change initiatives and decisions in an effective manner to successfully guide team through change
Fosters a work environment that encourages creative thinking, promotes flexibility, and drives innovation
Ensures compliance and consistent application of company policies, initiatives, and decisions
Advocates for brands (both traditional wine and non-traditional wine innovation) by serving as a key liaison between Sales, Finance, Legal, Marketing Services, Operations and Delicato Sr. Leadership
Develops 5-year strategic brand vision and plans for long-term growth

Owns and manages all aspects of the marketing mix including product positioning, packaging, POS development, promotion, tracking of pricing actions, and all trade and consumer communication
Establishes and delivers fully integrated promotions and education materials that engage the consumer, distributors and retail partners
Develops web, social and digital media strategies to stay abreast with changing consumer behavior that is growing in digital channels; executes dynamic campaigns that integrate with the overall brand communication strategies
Monitors shipments, depletions, velocity and channel mix; administers responsive marketing strategies and tools to drive optimized results by selling channel
Works closely with Supply Chain optimize forecasting based on accurate marketing and sales trends/plans
Leads annual development of strategic brand plan by analyzing product, category, consumer, and market dynamics that ensure long-term brand growth
Manages the recommendation of products and pricing utilizing data and insights
Develops and executes brand budgets that support key brand strategies; adheres to prescribed brand budgets
Creates and maintains brand standards and annual plans with clear brand positioning and execution guidelines
In conjunction with Finance Team, evaluates Agency Brand P&Ls, price/volume/mix analyses, Annual Plan variances, and corporate finance issues impacting the balance sheet

Linked to responsibilities above, research and maintain best practices and regulatory awareness to keep operations compliant

Other: Note to third party agencies policy

Notice to third party agencies: Please note that we do not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, we will not consider, or agree to, payment of any referral compensation or recruiter fee. In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency.

Women of the Vine & Spirits

Women of the Vine & Spirits is the leading membership organization, worldwide, dedicated to boldly pushing the wine, beer and spirits industry toward a more diverse, equitable and inclusive era that empowers all to succeed. We are the springboard for action, the connection to the brave collective. TOGETHER, we are changing the FACE of the alcohol beverage industry!

Founded in 2014

Piermont, New York, USA

19 employees (4 in marketing)

www.womenofthevine.com