Brand Manager at Turning Stone Enterprises | New York, USA | $75K/yr – $95K/yr

Turning Stone Enterprises

Brand Manager

New York, USA (On-site)

$75K/yr – $95K/yrMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Drive brand marketing for Turning Stone’s hospitality portfolio, owning governance, multi-channel campaigns, and team mentorship.

Own governance and execution of brand marketing priorities across select business lines and assets.
Must-have: 4+ years in brand marketing with hospitality experience and budget management.
Standout: Cross-channel campaign leadership with collaboration across Brand Strategy and junior team development.

Job Description

Responsibilities

Working with the Brand Strategy Manager, develop and execute marketing strategies for new and existing brands to grow target market share, increase sales revenue, attract new guests, increase guest retention, and enhance upsell/cross-sell opportunities.
Plan and manage advertising and media executions on all paid and owned channels including but not limited to mainstream, digital and social streams.
Work collaboratively with a team of marketing professionals to execute campaign tactics including promotional programs, digital communications, CRM and sales support.
Actively support marketing campaign management over the guest lifecycle from inception, to launch, to evaluation of results and future opportunity ideation alongside Brand Strategy Manager.
Own and serve as the point person on all governance of brand marketing priorities for a select group of business lines including on-property owned assets, website assets, email content priorities, entertainment needs, partnership communications, corporate initiatives and general communication.
Provide mentorship and guidance to junior members of the team including Marketing Coordinators.

Requirements

Bachelor’s degree in Marketing, Business or related field.
Successful candidates typically have four or more years’ experience with increasing brand responsibility which include advertising, brand strategy, marketing, project management, preferably in the hospitality industry, and including various product lines, a high volume of sales and budgeted marketing dollars.
Excellent communication skills, project management efficacy– highly organized, results oriented, and able to take initiative and lead projects.
Ability to work independently and as a team; ability to manage multiple projects and staff, including freelancers and vendors.
General computer application proficiency (spreadsheets, word processing).
Superb written and verbal communication skills.
Ability to stand/walk for long periods of time and lift up to 11 - 20 pounds.

Preferred

Positivity – Team members who are passionate to learn, energetic to hit the ground running and willing to grow in a professional, team-oriented environment with a focus on guest service.
Growth Opportunities – We offer a successful journey, including hands-on training and support to advance your career.
Empowerment – We believe in our team members. With learning opportunities, career growth potential and recognition of outstanding performance, we encourage our team to take pride in their work.

Benefits

Paid weekly
Variety of schedules
Paid time off
Tuition assistance
Career-building professional development
Discounts from dining to fuel to concerts
Team Member appreciation events
Quality healthcare and dental benefits
A robust 401k retirement plan
Dealer School
Finance Scholarship Program
comprehensive medical, dental, and vision plans
paid holidays
team member assistance programs
wellness programs
upcoming 5,000-square-foot onsite medical center

Turning Stone Enterprises

Turning Stone Enterprises is the parent organization for all business operations of the Oneida Indian Nation. One of the largest employers in Central New York, Turning Stone Enterprises’ portfolio of hospitality, gaming and recreational destinations includes Turning Stone Resort Casino, YBR Casino & Sports Book, Point Place Casino, The Lake House at Sylvan Beach, The Cove at Sylvan Beach, Maple Leaf Market and SavOn convenience stores, an RV park, two marinas, a hunting preserve and salmon-fishing destination and Wáhta’ Maple Farm. Collectively, these properties offer guests from across the region and around the world five award-winning hotels, nearly 30 signature restaurants and dining venues, two spas, five golf courses, Las Vegas-style casino gaming, a state-of-the-art sports betting lounge, two concert venues and several nightlife venues.

Oneida, New York, USA

1.5K employees (153 in marketing)

www.turningstoneenterprises.com