Brand Manager, Tic Tac

Parsippany, NJ (Hybrid)

$124K/yr – $165K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive brand management support for a global consumer packaged goods leader, focusing on market analysis, performance tracking, and cross-functional activation to grow Ferrero brands.

  • Own end-to-end brand analysis, market tracking, and presentation of performance updates.
  • Must-have: 5+ years in consumer packaged goods brand marketing with strong data skills.
  • Standout: Experience coordinating with Trade Marketing, Sales, Supply Chain and vendors to execute initiatives.

Job Description

Responsibilities

  • In-depth market and brand analysis to assist Brand Management in formulating brand strategy within a fast-moving consumer packaged goods category
  • Constantly monitors and tracks brand performance and initiatives
  • Provides routine brand performance updates
  • Maintains full understanding of the competitive environment to assess impact on business
  • Capacity to understand and interpret qualitative and quantitative research for business purposes
  • Support innovation lead with artwork development
  • Budget Management
  • Support development of consumer activation plans and manage execution
  • Possesses solid project management skills from planning stage to execution and final assessment in order to achieve brand objectives and goals
  • Prepares and creates engaging, meaningful and persuasive presentations
  • Comfortable with multi-tasking in a fast-paced environment
  • Able to prioritize daily demands to meet tight deadlines
  • Inter-departmental engagement with Trade marketing, Sales and Supply Chain to assist in the planning and execution of new initiatives
  • Collaboration with legal department to safeguard company and use of its assets in interactions with third parties
  • Able to efficiently manage relations with third party vendors (i.e.: graphic design agencies, research agencies, etc.), obtaining required output while minimizing costs

Requirements

  • Bachelors Degree in Business
  • At least 5 years experience in consumer packaged goods brand marketing
  • Excellent analytical skills
  • Experience working in CPG
  • Excellent verbal and written communication skills
  • Experience working with consumer data; i.e. IRI, ACNielsen
  • Ability to manage and prioritize multiple projects within scheduled timelines
  • Team player able to effectively interact and work with various functional departments
  • Detail oriented
  • Passion, energy and drive to work with world-class brands
  • Motivation to advance in a merit-based, multinational organization
  • Must be self-motivated and exhibit an entrepreneurial spirit
  • Adaptable to foreign cultures
  • Excellent computer skills: Microsoft Excel, PowerPoint, Word, Outlook; SAP knowledge a plus
  • Experience with Budget Management
  • Exposure and understanding of differences between various classes of trade
  • Foreign language knowledge is a plus
  • Product packaging development knowledge is a plus
  • Exposure to P&L management is a plus

Preferred

  • Masters degree in Business is a plus
  • Foreign language knowledge is a plus
  • Product packaging development knowledge is a plus
  • Exposure to P&L management is a plus
  • SAP knowledge is a plus

Benefits

  • Health insurance, retirement plans, paid time off, and other benefits.
Ferrero logo

Ferrero

Founded in 1946 by Pietro and Giovanni Ferrero, the Ferrero Group is a family-owned business in its third generation. It has been built by talented people who share a commitment towards continuous improvement to achieve the highest quality and care. This same commitment is put into everything we do for our consumers and characterizes the environment in which we operate.Some of the world’s most iconic confectionery products come from Ferrero, including Nutella®, Tic Tac®, Ferrero Rocher®, and Kinder Surprise®. Sold in more than 170 countries, our products are part of the collective memory and traditions of consumers all around the world; loved by generations.In 2015, we entered a new era of acquisitions. Since then, we have acquired several brands and businesses, including Fannie May, the confectionary division of Nestlé, and Eat Natural, expanding our footprint and product offering also into the healthy snack segment.The secret to our global success is our 38,767 employees across the world, all dedicated to delivering the care and quality to craft the business, the careers and the brands we are proud of. From the moment you join us, we make sure you can nurture your curiosity and natural abilities. We provide the resources you need to succeed personally and professionally in a diverse work environment that is multicultural, innovative, and highly rewarding.In 2021, Ferrero was the confectionary company with the best reputation in the world, according to RepTrak. This achievement reflects our determination to bring consumers only the very best; an approach which is at the heart of everything we do. Our dedication to quality and excellence, our heritage and our family values, as well as our respect for the environment and the communities in which we work, are all seen in our desire to sustain and celebrate life’s special moments.Be part of it! Visit www.ferrerocareers.com to explore the opportunities Ferrero can offer when you craft your career with us.

Founded in 1946
Niederanven, Luxembourg, LUX
22K employees (2,873 in marketing)

Traffic Signals

Monthly Visitors
173.2K
Traffic Source Mix
Search
38.3%
Direct
38%
Referral
14.6%
Social
7.9%
Paid
0.9%

Headcount Trend

Current headcount: ~21.6K

Marketing Team

Marketing Team Size
2,729 (13% of company)
Median Career Experience
14 years
Median Tenure
4.4 years
Marketing Roles Posted (Last 30 Days)
3

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