Own a cross-functional brand growth mandate, aligning strategy, activation, and analytics to drive top-line share and consumer engagement across channels.

• Strategy & Execution: Shape holistic brand plans with data-driven insights to unlock long-term volume growth.
• Brand Communications & Activation: Coordinate agency partners to deliver integrated campaigns across ATL, digital, retail, on-premises, earned, and e-commerce.
• Commercial Activation: Enable best-in-class shopper programs and field execution with sales and distributor partnerships.
• Performance, Analytics & Reporting: Monitor brand performance through depletion and consumption data, and lead leadership updates.
• Innovation & NPD: Support U.S. and Mexico packaging and product development.
• Budget Management: Oversee brand budget, tracking investments and identifying risks.