Responsibilities

• Drive Tejava brand positioning, annual planning, and marketing programs designed to support volume, revenue, profit, distribution, velocity, and long-term brand equity goals.
• Develop, lead, analyze, and optimize consumer and shopper marketing programs, translating performance and consumer insights into clear recommendations and action.
• Lead experiential sampling, retail, and promotional activations from concept through execution. measurement, and optimization.
• Lead and execute social and digital activity across relevant platforms, ensuring content and consumer interactions consistently reflect the brand's identity, voice, and strategic priorities.
• Contribute content and/or build brand presentations for internal and external audiences, including sales presentation and for cross-functional partners.
• Analyze and report on SPINS and other syndicated, customer, consumption, and market data; explain why results matter and recommend what the brand should do next.
• Monitor Tejava brand health, category trends, competitive activity, distribution, velocity, and consumer behavior; identify risks and growth opportunities.
• Lead various cross-functional initiatives with Sales, Operations, Finance, Supply Chain, Quality, Creative, and agency partners, with accountability for quality and on-time delivery.
• Partner with Sales to translate brand strategy into customer- and channel-relevant programs that strengthen distribution, drive trial and repeat purchase, improve velocity, and support sustainable growth.
• Build strong relationships across CGWC and act as an internal champion for the Tejava brand, helping employees and partners understand what the brand stands for, who its consumers are, and why the product is special.

Requirements

• 5+ years progressive marketing/brand management experience; CPG or food and beverage experience strongly preferred.
• Bachelor's degree or equivalent combination of experience and education
• This position does not currently have direct supervisory responsibilities; leadership is exercised through brand ownership, cross-functional influence, and direction of agency and external partners.

Benefits

• Health Insurance
• Dental Insurance
• Disability Insurance
• Retirement Plan 401k Match (up to 6%)
• Life Insurance
• Voluntary Plans
• 11 holidays, 48 hours sick (w/carryover), phone reimbursement, internet reimbursement.