Responsibilities

• Lead the development and execution of annual brand marketing plans that support company growth objectives and sales targets.
• Partner with the VP, Brand Marketing to identify long-term growth opportunities, category expansion strategies, partnership integrations and product innovation roadmaps.
• Lead and influence cross-functional teams to deliver brand initiatives, programs, and campaigns, ensuring execution is on time, within budget, and aligned with business objectives.
• Serve as a key brand and marketing steward, ensuring consistency in brand positioning, architecture, messaging, and visual identity across product development, retail, education, sales, digital, and operations.
• Deliver presentations, insights and strategies to senior leadership and key stakeholders
• Lead the development and execution of 360° integrated marketing campaigns across professional and consumer channels (digital, retail, social media, influencer, education, events, etc.).
• Collaborate with creative teams and external partners to ensure compelling brand communications, cohesive visuals, and impactful activations.
• Lead new product launches and ensure successful go-to-market strategies – supporting the planning and execution of events, activations and marketing activity.
• Manage and distribute brand assets, messaging, and strategies to cross-functional teams and international partners.
• Oversee photoshoots, branded content creation, style guides and marketing materials.

Requirements

• High school diploma or GED required
• 5+ years of marketing experience required
• 1+ years of brand marketing experience required
• Skills: Proficiency in Adobe, Microsoft Office Suite (Word, Excel, PowerPoint) and Canva
• Skills: Skilled in AI technologies such as Co-Pilot, ChatGPT, etc.
• Skills: Proficient in using project management platforms, such as Workfront or Asana
• Skills: Proficient with analytics tools such as Power BI to interpret sales data, market trends, and consumer insights
• Skills: Proven ability to define and execute brand positioning
• Skills: Ability to drive multiple product launches and key brand initiatives
• Skills: Experience creating and implementing 360° marketing campaigns across multiple channels

Preferred

• Strong understanding of the professional hair care market, including knowledge of salon dynamics, distribution channels, and competitive landscape.
• Prior beauty industry experience strongly preferred
• Bachelor’s degree in marketing or closely related field strongly preferred

Benefits

• Comprehensive Benefits Package: In addition to base salary, JPMS offers a competitive benefits package to eligible employees, including medical, dental, vision, life, accident, critical illness, and disability insurance, retirement savings plans and company match, paid family leave, education-related programs, paid holidays, discretionary vacation time, and more.