Brand Manager at Surya | Georgia, USA

Brand Manager

Georgia, USA (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the brand narrative and cross‑channel incentives to grow awareness, equity, and market reach with data‑driven optimization and tight cross‑functional alignment.

Brand strategy ownership: define identity, messaging, and positioning from market insights.
Campaign governance: lead multi‑channel awareness initiatives while upholding brand guardianship.
Performance leadership: track KPIs and translate insights into ROI improvements across markets and partners.

Job Description

Responsibilities

Brand Strategy Development : Collaborate with Director of Marketing to develop and execute innovative brand strategies that drive brand awareness, equity, and market penetration. Continuously evaluate market trends, consumer insights, and competitive landscape to identify opportunities for brand differentiation and growth.
Brand Awareness Initiatives : Lead the development and implementation of multi-channel brand awareness campaigns, including digital marketing, social media, PR, events, and sponsorships. Collaborate with internal and external partners to maximize reach and impact.
Market Penetration Strategies : Develop and execute strategies to increase market penetration and expand our presence in target markets. Identify new opportunities for growth and develop tactics to penetrate new customer segments and geographic regions.
Brand Identity & Messaging : Define and articulate the brand's identity, personality, and messaging to effectively communicate its value proposition and resonate with target audiences.
Brand Positioning: Analyze market research and customer insights to identify market trends, and competitive positioning opportunities. Use insights to refine and optimize the brand's positioning strategy.
Brand Guardianship : Act as the custodian of the brand(s), ensuring that all marketing communications, visual assets, and brand experiences reflect the brand's values, personality, and guidelines.
Brand Equity Enhancement : Develop and implement initiatives to enhance the brand's equity and reputation, including brand awareness campaigns, sponsorships, partnerships, and community engagement activities.
Cross-Functional Collaboration : Collaborate closely with cross-functional teams, including marketing, product development, sales, and external agencies, to ensure alignment and integration of brand strategies and initiatives.
Performance Monitoring: Monitor and analyze key performance indicators (KPIs) to evaluate the effectiveness of brand initiatives and campaigns. Use insights to optimize strategies and drive continuous improvement and maximize ROI.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field. MBA preferred.
5+ years of experience in brand management, marketing, or a related role, preferably within the design or home furnishings industry.
Strong understanding of branding principles, digital marketing, and consumer behavior.
Proven track record of developing and executing successful brand campaigns that drive measurable results.
Exceptional leadership and project management skills, with the ability to lead cross-functional teams and manage multiple priorities.
Strong analytical skills and a data-driven mindset, with the ability to derive insights and apply them to strategy.
Excellent communication and presentation skills, with the ability to influence and inspire stakeholders.
Passion for design, creativity, and storytelling.

Benefits

A dynamic and collaborative work environment at the intersection of design and innovation.
Opportunities for professional growth and development within a fast-growing company.
Access to a comprehensive benefits package, including health insurance, retirement plans, and paid time off.
The chance to work with a passionate and talented team dedicated to transforming spaces and inspiring communities.

Surya

Surya is an innovative home furnishings brand catering to a variety of lifestyles. Surya’s design-forward furniture, rugs, textiles, lighting, and wall decor are available worldwide through leading retailers, interior designers, and online stores. The Surya family of brands includes Surya, Global Views, RST Outdoor, Mitchell Gold + Bob Williams and Livabliss.Known for its best-in-class products and solutions-driven customer experience, Surya has been recognized on the Inc 5000 list of the nation’s fastest growing private companies 10 times.The company's one-million-square-foot headquarters and distribution center is located near Cartersville, GA.

Founded in 1976

White, Georgia, USA

1.6K employees (136 in marketing)

www.surya.com