Responsibilities

• Own the digital shelf including consistency across platforms, creative optimizations, copy updates and ensure adherence to retailer requirements
• Lead public relations efforts to drive awareness
• Assist in brands social communities & influencers communications including strategy, content development, execution and measurement
• Participate in campaign communication development
• Lead point of sale, merchandising and distributor creative requests from development through execution
• Manage consumption reporting and consumer trends data and collaborate with business intelligence to develop sales decks and selling stories
• Work with sales to fulfill retailer incentive rebate and couponing programs
• Assist with ad hoc projects and sales requests
• Leverage IRI, Panel, Shipment and ad hoc consumer data to analyze brand and category performance
• Maintain knowledge of key competitive activity, new products, product and market/channel trends shaping the category

Requirements

• Bachelor’s degree or MBA in Marketing, or equivalent work experience. Experience in mid -large alcohol company a plus
• Minimum 3+ years of related work experience in marketing and/or brand management
• Work experience and strong background in syndicated data analysis (e.g. Nielsen, IRI/Circana)
• Applicants must be legally authorized to work in the United States. We are unable to sponsor or assume sponsorship of employment visas at this time.
• Strategic Leadership - ability to drive both short and long-term brand growth and profitability.
• Analytical - ability to convert analysis into insights, sustainable strategies, and actionable plans.
• Curious and creative thinker - resourceful in seeking information to solve problems with achieving objectives/ results in mind.
• Results oriented mindset- Exceptional time management skills and ability to work in a fast-paced environment can easily pivot as needed with focus on achieving positive outcomes and driving brand growth.
• Energized by an entrepreneurial environment – not afraid to do things themselves to get things done. Comfortable making decisions with limited information and resources. Self-reliant/proactive and has a pioneering spirit. Takes initiative and follows-through on commitments to achieve results.
• Strong communication and influence skills – clear, concise, and persuasive in style. Leads thinking of both marketing and cross-functional counterparts and agencies. Ability to build strong relationships with agency, cross-functional teams, and vendors.
• Exceptional time management skills and ability to work in a fast-paced environment can easily pivot as needed.
• Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.

Preferred

• Experience in mid -large alcohol company a plus