Responsibilities

• Brand Plan Development: Collaborate with Senior Director of Marketing and Senior Brand Manager to develop and execute comprehensive plans that achieve company targets. This will include, but is not limited to, advertising, program/promotions, and research. The ideal candidate will excel at building strong partnerships with agencies, vendors, and internal teams to drive exceptional market performance and brand growth.
• Program Management and Execution: Manage the day-to-day logistics of the brand programs, owning timeline management, budget, and program analysis.
• Innovation / New Product Development: Conduct field research and leverage consumer-driven insights to fuel long-term brand growth. Translate these insights into profitable product innovations, craft compelling selling propositions, and develop robust launch plans to ensure successful retail execution.
• Social Media Management: Own the development and execution of social media strategy for the brand. Responsibilities include leading quarterly planning sessions with the creative agency to share brand updates, key seasonal opportunities (holidays/dates), and creative concepts; managing the creative review process to ensure brand consistency; driving alignment with legal and regulatory requirements; and overseeing timely content deployment across platforms.
• SunnyD Brand Partnerships: Work with agencies to develop unique partnerships with creators, entertainment / media companies, and outbound licensees to promote brand awareness outside of the juice drink category by creating unique cultural moments.
• Market Analysis: Provide consumption-based data analysis and monthly consumption updates for portfolio. Provide actionable insights and support to the enterprise to better understand market trends and dynamics. Identify opportunities in markets where there are unmet needs.
• Sales: Provide the sales organization with presentation materials for retailer presentations using category management best practices. Collaborate with sales on opportunities for brand growth.
• Margin Enhancement: Lead cross functional team to identify key areas for margin improvement across portfolio.
• Brand Learning Agenda: Support and participate in brand equity research, consumer learning, and positioning initiatives to define future marketing strategy.

Requirements

• Bachelor’s degree in Marketing or related field
• 4+ years of related work experience in marketing and/or brand management
• Work experience and strong background in syndicated data analysis (e.g. Nielsen, IRI/Circana)
• Applicants must be legally authorized to work in the United States. We are unable to sponsor or assume sponsorship of employment visas at this time.